Considerations when deploying a digital marketing strategy
Ernie Thomas Stiegler
VP, Client Engagement
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
We’re pumped to announce SWBR’s website design work for a world-renowned fastening tool company won a Gold ADDY last Friday from the American Advertising Federation of the Greater Lehigh Valley (AAFGLV).
The three-person panel selected SWBR as a Gold ADDY winner in the Online/Interactive category (consumer website) for our work to completely overhaul ArrowFastener.com, which was designed for customer convenience and created to be fully responsive across all platforms. The site was launched in October 2016.
“The Arrow Fastener marketing team gets as excited as we do about developing breakthrough ideas,” said SWBR President Scott Friedman. “Winning a Gold ADDY together is an absolute thrill.”
[Learn more about our Arrow Fastener work.]
The American Advertising Awards is the nation’s largest and most competitive ad creative contest; conducted annually by the AAF, it attracts more than 40,000 entries every year. It is a three-tiered national competition, recognizing the best forms of advertising from media of all types throughout the nation.
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. This year’s panel also recognized ArrowFastener.com as a “Judges Choice,” meaning it was one of their favorites of the night. To say we are thrilled is an understatement.
“It is always super exciting to get recognition for creating relevant digital work for collaborative clients who appreciate it,” said Tony Susi, SWBR Art Director and the lead creative force on the website. “We enjoy the challenges of fun projects like these, but winning an ADDY just adds extra sprinkles on the cake.”
Winning Gold at the local level advances us to the second tier, where we will now face competition from New York, Pennsylvania, Maryland, New Jersey, Delaware and Washington, D.C. at the District 2 competition.
If our work proves to be “Gold-worthy” once again, we will then qualify for the third — and final tier — at the national stage in New Orleans on June 10.
We’ll keep our fingers crossed for two more. But until then, we’ll work this accomplishment into our office small talk, clean the award relentlessly and stare at it often, too.