Buzzword Breakdown: Geofencing
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
Below are our available openings to join our talented staff. Simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
It’s time for your digital marketing initiative to go beyond just building awareness. You need to place your brand in front of prospects at just the right moment when they are specifically looking to act and are looking for your products and services.
Here are two things to consider the next time you are looking to deploy a strategic digital marketing initiative that meets the needs of your prospects throughout the customer journey, helping convert leads to sales.
Digital Marketing Consideration #1: In-Market Targeting
Building an in-market targeting strategy requires an understanding of your prospect buying process. To begin mapping out this process consider starting with a few simple questions:
Answers to these questions are most likely hiding in the walls of data within your Google Analytics. Don’t worry – we can help you find them!
With this information in hand, you can narrow in on the most effective digital media channels to elevate your visibility throughout the consumer buying process. From initial search and consideration all the way to converted sale.
Digital Marketing Consideration #2: Audience Segmentation
Your customers and prospects deserve tailored experiences based on their interests and interactions with your brand. A smart digital marketing strategy provides the ability to segment your audience, improving the relevancy of communications.
Remarketing is a digital media tactic utilized to display advertisements to customers and prospects based on their interaction with your website. With remarketing, you can stay in front of your audience during the decision-making process and even provide an incentive to complete the conversion.
Email marketing can also be leveraged as an audience segmentation tool. Email communications should differ between customers and prospects. The ability to tailor email communications is only limited by the quality of your email list.
Marketing automation is yet another tool to segment your audience based on interactions with your website or email communications. Marketing automation workflows can be used to automate the distribution of relevant email communications, a powerful tactic to encourage prospects to take the next step.
We deployed all of these tactics to grow e-commerce sales by more than 100% for our client BuildClean. You can learn more about that here.