DeSales University
The Challenge
Drive high-quality candidates into the well-respected, 15-month Accelerated BSN Program at DeSales University.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
Drive high-quality candidates into the well-respected, 15-month Accelerated BSN Program at DeSales University.
Through digital display ads, Facebook ads and retargeting efforts, we pursued candidates for the program that were either nursing students looking for an accelerated option or students possessing bachelor’s degrees in other fields who were looking for a new career path.
We designed display ads with messaging and images that appealed to our two target audiences. Each campaign had a unique landing page that talked effectively to each audience. The creative approach touted the accelerated 15-month program as well as the demand for nurses possessing a BSN degree.
After defining our target audiences, we strategically geo-fenced key locations to concentrate our message in places frequented by college seniors, recent graduates and medical professionals.
The three-month campaign drove a 45 percent increase in website page views in both organic traffic and traffic via search. It also generated 140 conversions. Overall engagement was strong as time on page for the dedicated landing pages was well over two minutes (2:25). Facebook ads produced an excellent CTR of 3.70% and the best-performing display ads used in the geo-fencing effort had impressive CTRs between 0.645% and 0.437%.
The three-month campaign drove a 45 percent increase in website page views in both organic traffic and traffic via search. Overall engagement was strong as time on page for the dedicated landing pages was well over two minutes (2:25). Facebook ads produced an excellent CTR of 3.70%.
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