DeSales University
The Challenge
Drive high-quality candidates into the well-respected, 15-month Accelerated BSN Program at DeSales University.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR has an immediate opening for a high-energy, seasoned public relations professional to plan, develop and deliver first class results for its clients. This individual must be able to manage fast-moving communications challenges and deliver strategic PR campaigns for B2B and B2C clients. The agency is looking for a gifted storyteller with the ability to learn new industries and create newsworthy story angles that generate consistent press coverage. A minimum of 5 years experience in a public relations role is strongly preferred.
SWBR offers competitive salaries, comprehensive benefits including medical/dental/vision, 401(k) contribution match and a flexible work environment. Qualified candidates should forward salary history along with a resume to team@swbrinc.com or fill out the form below.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
Drive high-quality candidates into the well-respected, 15-month Accelerated BSN Program at DeSales University.
Through digital display ads, Facebook ads and retargeting efforts, we pursued candidates for the program that were either nursing students looking for an accelerated option or students possessing bachelor’s degrees in other fields who were looking for a new career path.
We designed display ads with messaging and images that appealed to our two target audiences. Each campaign had a unique landing page that talked effectively to each audience. The creative approach touted the accelerated 15-month program as well as the demand for nurses possessing a BSN degree.
After defining our target audiences, we strategically geo-fenced key locations to concentrate our message in places frequented by college seniors, recent graduates and medical professionals.
The three-month campaign drove a 45 percent increase in website page views in both organic traffic and traffic via search. It also generated 140 conversions. Overall engagement was strong as time on page for the dedicated landing pages was well over two minutes (2:25). Facebook ads produced an excellent CTR of 3.70% and the best-performing display ads used in the geo-fencing effort had impressive CTRs between 0.645% and 0.437%.
The three-month campaign drove a 45 percent increase in website page views in both organic traffic and traffic via search. Overall engagement was strong as time on page for the dedicated landing pages was well over two minutes (2:25). Facebook ads produced an excellent CTR of 3.70%.
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