A strategic media plan and award-winning creative quickly gained traction in a new market for the bank and led to positive customer recognition in Lehigh Valley Business’ Reader Rankings.
PSBT’s unique approach to customer service along with a tactical media plan that targeted residents and small businesses across the Lehigh Valley paid off immediately.
Headquartered in Scranton, Pa., Peoples Security Bank & Trust (PSBT) was looking to build upon its more than 100 years of success by expanding into the competitive Greater Lehigh Valley market.
A nine-month campaign targeted Lehigh Valley residents and small businesses wanting more from their bank. We paired an aggressive media plan spanning outdoor, print and digital with creative that passionately expressed the personal attention and concierge level of service one can expect as a PSBT customer. Proactive public relations efforts focused on expert positioning through bylined articles along with the promotion of bank events. A dedicated landing page served as the heart of the campaign driving leads and allowing for digital media evaluation.
This successful campaign also won SWBR an AAF GLV Addy Award for Copywriting.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
