VIDEO: TV commercial helps client ‘ACCESS’ audience
We recently began working with DeSales University, a growing private, Catholic university located near Allentown, Pa. One of our projects was to script, shoot and produce a 30-second television commercial promoting DeSales’ ACCESS Program, which provides online and evening degree and certificate programs.
The target audience is busy adults who are seeking convenient education options — perhaps to launch a new career or maybe advance an existing one.
We had fun making this spot, which is currently playing in key markets that cover a number of counties in eastern and southeastern Pennsylvania. And the feedback has been really positive so far. Check it out: