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Got talent?

Creative Copywriter

Are you a creative powerhouse?

We are seeking a copywriter with 3-5 years of b-to-b writing experience. Healthcare, financial and construction industry experience is a plus. Applicants should have the ability to work in a team environment, a track record for meeting deadlines, and must be passionate about producing great work. The ability to produce effective communications via digital and social content, websites, landing pages, display ads and print is a must. If you can craft jaw-dropping headlines, write compelling, efficient, and ENGAGING pieces of content, are strategic and conceptually grounded, we would love to make you part of our team.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

Art Director

Do you possess an eye for design?
We are looking for an agency experienced Art Director to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. B-to-b experience a plus.

Applicants should have hands on experience in a fast paced, team environment with brand development, typography, color, web design and best practices, print production, and photography/video direction. Must be proficient in Adobe Creative Suite and familiar with wire-framing tools like Sketch and InVision. If you have the relevant education with an awareness of digital media and evolving platforms, you are the right candidate for the job.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Mike Walbert

VP, Strategic Communications

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DECRA Roofing Systems hires SWBR

The inventor and leading manufacturer of the stone-coated steel roofing category has hired SWBR to lead digital and traditional advertising and marketing efforts, aiming to make a significant dent in the marketplace.

Headquartered in Corona, Calif., and owned by Fletcher Building of New Zealand, DECRA® Roofing Systems manufactures premium shakes, tiles and shingles that protect homes and light commercial buildings from damaging weather, including hail and high winds. They’re tough, but look good, too.

Or, as the company likes to say, DECRA “has been providing ageless beauty, superior performance and lasting durability since 1957.”

Picture of a DECRA Roofing Systems' roof

Seeking a bolder and more aggressive approach to advertising and marketing efforts, DECRA approached us to solve some specific challenges, which is a favorite past time of ours.

One of our first assignments for the B2B/B2C account: an integrated campaign that launched May 1 with the unveiling of DECRAstorm.com, a responsive landing page featuring roofing products, frequently asked questions and a headline-worthy rebate offer. We developed messaging and creative, hammering home DECRA’s high-quality stone-coating steel roofing and the homeowner rebate incentive.

And there’s more to come, as we’ll be taking the DECRA brand to even greater heights over the course of 2017.

Mike Walbert

VP, Strategic Communications

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