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Let’s chat.

We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Creative Copywriter

Are you a creative powerhouse?

We are seeking a copywriter with 3-5 years of b-to-b writing experience. Healthcare, financial and construction industry experience is a plus. Applicants should have the ability to work in a team environment, a track record for meeting deadlines, and must be passionate about producing great work. The ability to produce effective communications via digital and social content, websites, landing pages, display ads and print is a must. If you can craft jaw-dropping headlines, write compelling, efficient, and ENGAGING pieces of content, are strategic and conceptually grounded, we would love to make you part of our team.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

Art Director

Do you possess an eye for design?
We are looking for an agency experienced Art Director to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. B-to-b experience a plus.

Applicants should have hands on experience in a fast paced, team environment with brand development, typography, color, web design and best practices, print production, and photography/video direction. Must be proficient in Adobe Creative Suite and familiar with wire-framing tools like Sketch and InVision. If you have the relevant education with an awareness of digital media and evolving platforms, you are the right candidate for the job.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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NPI/Medical

NPI/Medical

The Challenge

The medical device industry is highly regulated with competitive suppliers constantly working alongside clients to produce life-impacting items such as catheters, DNA sequencing kits and more. NPI/Medical of Ansonia, Conn., works with some of the biggest players in medical devices, life sciences and healthcare. In an intense market, NPI wanted to stand out from their competitors.

NPI/Medical
NPI/Medical
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The Solution

We pursued a revised brand presence and overarching visual reimagining to clearly communicate that NPI is not just a typical plastic molder spitting out prototype parts. Rather, NPI is a partner that takes on complex projects, turns them around quickly while never — ever — compromising on quality. This messaging could then go to a larger audience in a cohesive way that strengthens the brand itself.

NPI/Medical
NPI/Medical

The Approach

Our Three Process Principle

Creative

Creative

  • Identity Design
  • Messaging
  • Website Redesign
  • Photography

Building on a brand tagline we developed soon after starting work — Anything But Prototypical™ — we sought to visually detail the “window into NPI’s process” through fresh photography and eye-catching creative. We redesigned NPI’s entire website, revamped their trade show booth, overhauled collateral and reimagined digital ads.

Strategic

Strategic

  • Positioning
  • Media Planning and Buying

Target, target, target. NPI/Medical has a distinct audience: engineers seeking qualified, cost-effective vendors to create injection-molded components of the highest standards. Therefore, NPI needs to reach that audience multiple times over long periods of time. For an effective and consistent frequency of message, we delivered with targeted e-newsletter buys, paid social media content, case studies, collateral and trade show elements.

Analytic

Analytic

  • Lead Generation
  • KPI Tracking

In less than a year, our targeted efforts drove two-thirds of NPI/Medical’s entire website visitor traffic. Qualified RFQs are in, business is up and the client continues receiving great feedback on its brand presence in the market.

NPI/Medical
NPI/Medical
NPI/Medical
NPI/Medical
NPI/Medical
NPI/Medical

The Results

“You are kicking butt,” NPI’s CEO recently shared with us. We love hearing that. More organic, direct and referral website traffic, more leads, more awareness and more RFQs rolled in.