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    Got Talent?

    Creative minds inquire within.

    If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

    Advertising Design Intern

    SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

    The requirements
    - Please upload your resume
    - Reference link to your online portfolio in resume or cover letter
    - Innovative ideas, sharp eye for layout and awareness of design trends
    - Excellent verbal and written communication
    - Eagerness to learn and help where needed
    - Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
    - Adobe After Effects and video editing experience is a plus
    - Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

    SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      NPI/Medical

      NPI/Medical

      The Challenge

      The medical device industry is highly regulated with competitive suppliers constantly working alongside clients to produce life-impacting items such as catheters, DNA sequencing kits and more. NPI/Medical of Ansonia, Conn., works with some of the biggest players in medical devices, life sciences and healthcare. In an intense market, NPI wanted to stand out from their competitors.

      NPI/Medical
      NPI/Medical
      Visit Site

      The Solution

      We pursued a revised brand presence and overarching visual reimagining to clearly communicate that NPI is not just a typical plastic molder spitting out prototype parts. Rather, NPI is a partner that takes on complex projects, turns them around quickly while never — ever — compromising on quality. This messaging could then go to a larger audience in a cohesive way that strengthens the brand itself.

      NPI/Medical
      NPI/Medical

      The Approach

      Our Three Process Principle

      Creative

      Creative

      • Identity Design
      • Messaging
      • Website Redesign
      • Photography

      Building on a brand tagline we developed soon after starting work — Anything But Prototypical™ — we sought to visually detail the “window into NPI’s process” through fresh photography and eye-catching creative. We redesigned NPI’s entire website, revamped their trade show booth, overhauled collateral and reimagined digital ads.

      Strategic

      Strategic

      • Positioning
      • Media Planning and Buying

      Target, target, target. NPI/Medical has a distinct audience: engineers seeking qualified, cost-effective vendors to create injection-molded components of the highest standards. Therefore, NPI needs to reach that audience multiple times over long periods of time. For an effective and consistent frequency of message, we delivered with targeted e-newsletter buys, paid social media content, case studies, collateral and trade show elements.

      Analytic

      Analytic

      • Lead Generation
      • KPI Tracking

      In less than a year, our targeted efforts drove two-thirds of NPI/Medical’s entire website visitor traffic. Qualified RFQs are in, business is up and the client continues receiving great feedback on its brand presence in the market.

      NPI/Medical
      NPI/Medical
      NPI/Medical
      NPI/Medical
      NPI/Medical
      NPI/Medical

      The Results

      “You are kicking butt,” NPI’s CEO recently shared with us. We love hearing that. More organic, direct and referral website traffic, more leads, more awareness and more RFQs rolled in.