DeSales University offers well-respected degrees in a variety of fields, but wanted prospective students to think of DeSales first before considering other options. Well, mission accomplished!
Raise the bar on enrollment. Located in the Greater Lehigh Valley Region of Pennsylvania, DeSales University is a great option for students of all ages, but the landscape is highly competitive with a long list of colleges and universities scattered throughout Southeastern PA.
We set out to raise awareness of DeSales University within the region through a series of TV commercials. This was a new approach for the school and by developing two, 30-second commercials, we were able to reach new audiences through broadcast TV and social media.
The first spot titled Find Your Future touted educational programs for students of all ages, along with tying in sports, theater and student life. The second spot titled ACCESS centered on the flexible ACCESS Program which allows adults to complete college courses quickly and conveniently – in class or online – at their convenience.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.