E-commerce sales surged with our digital media campaigns and sales conversions from new visitors increased by 240 percent
We attributed one-fifth of all e-commerce sales directly to search ads while our optimization efforts focused on conversion-driving channels and reducing cost per sale.
BuildClean came to us looking to generate considerably more demand from professional remodelers for their HEPA Air Scrubber, an air filtration system designed to eliminate up to 90% of airborne jobsite dust. We were tasked with raising the brand’s online presence and doubling e-commerce sales, which was essential as the business was in the midst of shifting to an e-commerce only sales structure.
We implemented a strategic, multi-channel digital campaign that utilized programmatic display ads, paid search, industry e-newsletters, email marketing and marketing automation as well as organic and paid social media to position BuildClean as an essential tool for the target audience. We aggressively remarketed all engaged prospects, ultimately increasing repeat business and referrals.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.