Our PR outreach elevated Big Barker’s brand profile exponentially in only 12 months by producing hits in pet industry publications, reviews on pet blogs, and television and radio coverage. While working with us, Big Barker appeared in or received mention in the likes of BuzzFeed, Forbes, Huffington Post, 6ABC’s Action News, Atlanta Journal-Constitution and PetAge.
An online-only business with a faithful social media following and five-star Amazon reviews, Big Barker sought added awareness punch, and they wanted it via the credibility of PR.
The Philadelphia-based company provides handcrafted, American-made orthopedic beds that seek to improve the quality of life for big dogs — and we enticed local, regional and national media outlets to tell that story. In under 12 months, we generated more than 20 times the media coverage from the previous year, landing hits on digital, print, radio, podcast, TV and social channels.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.