SWBR’s integrated campaign for one of the Lehigh Valley’s most reputable hospital systems recently won Gold and Silver ADDYs from the American Advertising Federation of the Greater Lehigh Valley (AAFGLV).
A three-person panel selected SWBR as a Gold ADDY winner in the Consumer Campaign-National category for the agency’s strategic marketing and advertising efforts on a campaign to promote St. Luke’s University Health Network’s new Comprehensive Spine program. The campaign included television and radio commercials, social media, billboards, bus wraps and print ads.
The campaign focused on raising awareness of — and driving action to — the only program of its kind in the region to treat low back and neck pain with physical therapy as the first option. SWBR played on the idea that everyday tasks can feel overwhelming when back or neck pain occurs, and utilized memorable visuals to represent those situations.
The American Advertising Awards is the nation’s largest and most competitive ad creative contest; conducted annually by the AAF, it attracts more than 40,000 entries every year. It is a three-tiered national competition, recognizing the best forms of advertising from media of all types throughout the nation.
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. This year’s panel also awarded SWBR with a Silver ADDY for St. Luke’s regional/national television commercial.