It’s 2021; we can’t remain in denial; social video is here to stay and it’s time you start incorporating it into your marketing efforts.
We’ve seen the explosive growth of TikTok in just a year. Instagram hopping on the bandwagon with their Reels feature. YouTube continues to be the place where we learn just about everything. And now Facebook is adjusting its photo-sharing platform (Instagram) to further accommodate the video-centric world we’re living in.
Recently, Facebook revealed they were testing changes to its Instagram photo-sharing app that will make it more like the social video app TikTok. Adam Mosseri, the head of Instagram, announced their plan to show full-screen, recommended videos in user feeds.
It’s obvious that this greater emphasis on video comes as TikTok emerges as a significant rival to Facebook. Among the top five non-gaming apps in May, TikTok was the No. 1 most downloaded app and was the only app not owned by Facebook.
Aside from Facebook itself, the other Facebook-owned apps in the top five included Instagram, WhatsApp, and Messenger, according to Sensor Tower. The analytics firm estimated TikTok was installed 80 million times during the month, compared with 53 million for Facebook’s main app. The takeaway? Video is here to stay and your business needs it – like yesterday!
The way we consume content has shifted significantly over the last five years, and being able to adjust and mold your social content into a social-video-first approach to better fit the needs of your customers will only help your business grow.
We’ve helped incorporate social video content into marketing strategies for businesses like Paslode 21° and St. Luke’s that effectively boosted engagement. Take a quick peek at how we helped these brands, and then ponder how social video could do the same to connect with your target audience.
If you believe your business would thrive with social video but simply don’t have the time to commit to a strategy, contact SWBR to see how video literally brings your content to life.