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We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

    Staff Writer

    We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.

    Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.

    Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.

    Please include resume and portfolio (writing samples) when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      St. Luke’s Orthopedic Care

      St. Luke’s Orthopedic Care

      The Challenge

      An iconic brand with a broad presence in eastern Pennsylvania and western New Jersey, St. Luke’s sought greater brand awareness of its line of orthopedic services: joint reconstruction, physical therapy, sports medicine and more. Standing in the nearly 150-year-old health network’s way? A competitive local market.

      St. Luke’s Orthopedic Care

      The Solution

      To separate St. Luke’s, we created an integrated ad campaign featuring the tagline, “Extraordinary Care in Motion,” and anchored it by depicting real-life doctors in relaxed, yet professional settings. We also introduced a brand new name for the entire department: St. Luke’s Orthopedic Care.

      St. Luke’s Orthopedic Care

      The Approach

      Our Three Process Principle

      Creative

      Creative

      • Identity Design
      • Messaging
      • Photography
      • Video Production

      To highlight St. Luke’s Orthopedic Care’s accessibility, collaboration and commitment to high quality care, we shot fresh photos of more than a dozen orthopedic doctors. Through soft lighting and natural postures, we further humanized the people who help others improve their mobility and everyday quality of life.

      Strategic

      Strategic

      • Market Research
      • Positioning

      “Extraordinary Care in Motion” called for an integrated campaign utilizing digital and traditional advertising, and marketing tactics to reach a broad audience: billboards, print ads, paid social, web banners, video, radio and television. More eyeballs for more action.

      Analytic

      Analytic

      • Lead Generation

      All digital tactics drove back to a landing page, where patients could request an appointment or learn more about the Orthopedic Care offerings. Traditional tactics pointed to the department’s page on St. Luke’s main site, where branded video and imagery resides.

      St. Luke’s Orthopedic Care
      St. Luke’s Orthopedic Care

      The Results

      Year-to-date, new and established orthopedic care patient visits are up. Ortho-specific website visitors and views hit all-time highs; same for social media engagement.