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We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Art Director

Do you have an eye for design?

We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

Full-time and freelance opportunities.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

Please include resume, salary history and portfolio when applying.

Senior Account Executive

Do you love to craft a creative brief? Live to define advertising budgets for clients? Is your passion formulating advertising and marketing strategies? If so, we want you for our team.

SWBR is a nationally-recognized marketing communications agency and we’re seeking a Senior Account Executive to oversee several very active accounts. Candidate must be a strategic thinker, capable of working with clients and SWBR peers to develop and execute communications plans. Candidate should have at least five years of exceptional client service and meaningful experience with digital marketing. Should be a solid presenter and have outstanding communication and people skills.

We’re fortunate to have an amazing staff that is talented, creative and passionate about building brands. We work hard, but we also know how to have fun. Working with us, you can expect a casual dress code, team building game nights, summer hours, holiday parties and some awesome co-workers.

We offer competitive salaries, 401(k) match, profit sharing, comprehensive health benefits and more.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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St. Luke’s

St. Luke’s

The Challenge

An iconic brand with a broad presence in eastern Pennsylvania and western New Jersey, St. Luke’s sought greater brand awareness of its line of orthopedic services: joint reconstruction, physical therapy, sports medicine and more. Standing in the nearly 150-year-old health network’s way? A competitive local market.

St. Luke’s

The Solution

To separate St. Luke’s, we created an integrated ad campaign featuring the tagline, “Extraordinary Care in Motion,” and anchored it by depicting real-life doctors in relaxed, yet professional settings. We also introduced a brand new name for the entire department: St. Luke’s Orthopedic Care.

St. Luke’s

The Approach

Our Three Process Principle

Creative

Creative

  • Identity Design
  • Messaging
  • Photography
  • Video Production

To highlight St. Luke’s Orthopedic Care’s accessibility, collaboration and commitment to high quality care, we shot fresh photos of more than a dozen orthopedic doctors. Through soft lighting and natural postures, we further humanized the people who help others improve their mobility and everyday quality of life.

Strategic

Strategic

  • Market Research
  • Positioning

“Extraordinary Care in Motion” called for an integrated campaign utilizing digital and traditional advertising, and marketing tactics to reach a broad audience: billboards, print ads, paid social, web banners, video, radio and television. More eyeballs for more action.

Analytic

Analytic

  • Lead Generation

All digital tactics drove back to a landing page, where patients could request an appointment or learn more about the Orthopedic Care offerings. Traditional tactics pointed to the department’s page on St. Luke’s main site, where branded video and imagery resides.

St. Luke’s
St. Luke’s

The Results

Year-to-date, new and established orthopedic care patient visits are up. Ortho-specific website visitors and views hit all-time highs; same for social media engagement.