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Creative minds inquire within.

If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email team@swbrinc.com

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St. Luke’s Orthopedic Care

St. Luke’s Orthopedic Care

The Challenge

An iconic brand with a broad presence in eastern Pennsylvania and western New Jersey, St. Luke’s sought greater brand awareness of its line of orthopedic services: joint reconstruction, physical therapy, sports medicine and more. Standing in the nearly 150-year-old health network’s way? A competitive local market.

St. Luke’s Orthopedic Care

The Solution

To separate St. Luke’s, we created an integrated ad campaign featuring the tagline, “Extraordinary Care in Motion,” and anchored it by depicting real-life doctors in relaxed, yet professional settings. We also introduced a brand new name for the entire department: St. Luke’s Orthopedic Care.

St. Luke’s Orthopedic Care

The Approach

Our Three Process Principle

Creative

Creative

  • Identity Design
  • Messaging
  • Photography
  • Video Production

To highlight St. Luke’s Orthopedic Care’s accessibility, collaboration and commitment to high quality care, we shot fresh photos of more than a dozen orthopedic doctors. Through soft lighting and natural postures, we further humanized the people who help others improve their mobility and everyday quality of life.

Strategic

Strategic

  • Market Research
  • Positioning

“Extraordinary Care in Motion” called for an integrated campaign utilizing digital and traditional advertising, and marketing tactics to reach a broad audience: billboards, print ads, paid social, web banners, video, radio and television. More eyeballs for more action.

Analytic

Analytic

  • Lead Generation

All digital tactics drove back to a landing page, where patients could request an appointment or learn more about the Orthopedic Care offerings. Traditional tactics pointed to the department’s page on St. Luke’s main site, where branded video and imagery resides.

St. Luke’s Orthopedic Care
St. Luke’s Orthopedic Care

The Results

Year-to-date, new and established orthopedic care patient visits are up. Ortho-specific website visitors and views hit all-time highs; same for social media engagement.