This larger-than-life campaign put the hospital’s new treatment center on the map for those suffering from back and neck pain.
Using a host of marketing tactics to blanket the Lehigh Valley and beyond, the campaign drove an increase in website traffic and an uptick in new patient leads.
St. Luke’s University Health Network needed help in launching an innovative back and neck pain treatment in a competitive healthcare market.
To announce St. Luke’s new approach to back and neck pain, we created an integrated ad campaign with the objective of getting the audience to think of St. Luke’s Comprehensive Spine the moment they experienced pain. We featured the tagline, “We’ve got your back. And neck. And spine,” and anchored it with envelope-pushing visuals depicting what simple tasks can feel like when back or neck pain strikes.
This campaign, which launched a new program for St. Luke’s University Health Network, won two Addy Awards for Best Integrated Ad Campaign and Video.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
