St. Luke’s Comprehensive Spine
The Challenge
St. Luke's University Health Network needed help in launching an innovative back and neck pain treatment in a competitive healthcare market.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
St. Luke's University Health Network needed help in launching an innovative back and neck pain treatment in a competitive healthcare market.
To announce St. Luke’s new approach to back and neck pain, we created an award-winning integrated ad campaign with the objective of getting the audience to think of St. Luke’s Comprehensive Spine the moment they experienced pain. We featured the tagline, “We’ve got your back. And neck. And spine.” and anchored it with attention getting visuals depicting what simple tasks can feel like when back or neck pain strike.
St. Luke’s needed to stand out from the competition so we took an unorthodox approach to the healthcare market creative and developed envelope-pushing visuals that depicted what back and neck pain can feel like to those suffering.
St. Luke’s Comprehensive Spine called for a fully-integrated campaign utilizing multiple mediums in digital and traditional advertising, as well as marketing tactics to reach a broad audience: billboards, print ads, paid social, web banners, video and television.
All digital tactics drove back to a landing page, where patients could request an appointment or learn more about the Comprehensive Spine program. Traditional tactics pointed to the department’s page on St. Luke’s main site, where branded video and imagery resides. All pieces worked together to drive results.
This award-winning campaign was successful in driving patients to reach out to St. Luke’s and obtain treatment early on. It has helped position the health network as a leader in Lehigh Valley and beyond. It also won two Addy Awards for Best Integrated Ad Campaign and Video.
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