St. Luke’s Comprehensive Spine
The Challenge
St. Luke's University Health Network needed help in launching an innovative back and neck pain treatment in a competitive healthcare market.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email team@swbrinc.com
St. Luke's University Health Network needed help in launching an innovative back and neck pain treatment in a competitive healthcare market.
To announce St. Luke’s new approach to back and neck pain, we created an award-winning integrated ad campaign with the objective of getting the audience to think of St. Luke’s Comprehensive Spine the moment they experienced pain. We featured the tagline, “We’ve got your back. And neck. And spine.” and anchored it with attention getting visuals depicting what simple tasks can feel like when back or neck pain strike.
St. Luke’s needed to stand out from the competition so we took an unorthodox approach to the healthcare market creative and developed envelope-pushing visuals that depicted what back and neck pain can feel like to those suffering.
St. Luke’s Comprehensive Spine called for a fully-integrated campaign utilizing multiple mediums in digital and traditional advertising, as well as marketing tactics to reach a broad audience: billboards, print ads, paid social, web banners, video and television.
All digital tactics drove back to a landing page, where patients could request an appointment or learn more about the Comprehensive Spine program. Traditional tactics pointed to the department’s page on St. Luke’s main site, where branded video and imagery resides. All pieces worked together to drive results.
This award-winning campaign was successful in driving patients to reach out to St. Luke’s and obtain treatment early on. It has helped position the health network as a leader in Lehigh Valley and beyond. It also won two Addy Awards for Best Integrated Ad Campaign and Video.
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