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Got Talent?

Creative minds inquire within.

If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Peoples Security Bank & Trust

Peoples Security Bank & Trust

The Challenge

Headquartered in Scranton, Pa., Peoples Security Bank & Trust (PSBT) was looking to build upon its more than 100 years of success by expanding into the competitive Greater Lehigh Valley market.

The Solution

A nine-month campaign targeted Lehigh Valley residents and small businesses wanting more from their bank. We paired an aggressive media plan spanning outdoor, print and digital with creative that passionately expressed the personal attention and concierge level of service one can expect as a PSBT customer. Proactive public relations efforts focused on expert positioning through by-lined articles along with the promotion of bank events. A dedicated landing page served as the heart of the campaign driving leads and allowing for digital media evaluation.

Peoples Security Bank & Trust

The Approach

Our Three Process Principle

Creative

Creative

  • Copywriting | Design | Branding

The campaign prominently featured PSBT’s brand colors, logo, a new brand mark and award-winning messaging that communicated the bank’s unique approach to customer service. A simple visual approach lent attention to a brand, which was new to the Lehigh Valley, and spoke volumes to the targeted audience.

Strategic

Strategic

  • Media Planning + Buying | Public Relations

With deep-rooted competition already in the marketplace, a well-planned media schedule was critical in gaining attention. Leveraging decades of experience with banks in the area, we implemented a media plan that would garner the attention of residents and small businesses across the Lehigh Valley.

Analytic

Analytic

  • Lead Generation | Google Analytics | Optimization

Utilizing traditional media channels, we maximized impressions among the masses. Targeted digital mediums were leveraged and refined based on performance to effectively reach a defined audience of small business owners.

Peoples Security Bank & Trust

The Results

Shortly after entering the market and with only three branches in the area, Lehigh Valley Business’s 2018 Reader Rankings named Peoples Security Bank & Trust the second best bank in the Lehigh Valley. Additionally, PSBT outperformed their annual growth projection for the Lehigh Valley market.

This successful campaign also won SWBR an AAF GLV Addy Award for copywriting.