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We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Art Director

Do you have an eye for design?

We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

Full-time and freelance opportunities.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

Please include resume, salary history and portfolio when applying.

Senior Account Executive

Do you love to craft a creative brief? Live to define advertising budgets for clients? Is your passion formulating advertising and marketing strategies? If so, we want you for our team.

SWBR is a nationally-recognized marketing communications agency and we’re seeking a Senior Account Executive to oversee several very active accounts. Candidate must be a strategic thinker, capable of working with clients and SWBR peers to develop and execute communications plans. Candidate should have at least five years of exceptional client service and meaningful experience with digital marketing. Should be a solid presenter and have outstanding communication and people skills.

We’re fortunate to have an amazing staff that is talented, creative and passionate about building brands. We work hard, but we also know how to have fun. Working with us, you can expect a casual dress code, team building game nights, summer hours, holiday parties and some awesome co-workers.

We offer competitive salaries, 401(k) match, profit sharing, comprehensive health benefits and more.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Paslode 21°

Paslode 21°

The Challenge

Paslode sought a strategy for introducing an innovative framing nailer system to a bilingual construction market with well-entrenched competition. The brand needed to expand its reach beyond traditional advertising and effectively introduce a “No Debris” promise.

Paslode 21°
Paslode 21°
Paslode 21°

The Solution

To give Paslode the competitive edge, we highlighted the improved end user experience Paslode 21° provides: less stinging from flying debris, reduced waste and fewer tool jams. We created two engaging and entertaining videos that presented the product's benefits. We then were able to reach the target audience on native social media platforms.

Paslode 21°

The Approach

Our Three Process Principle

Creative

Creative

  • Creative Development
  • Video Production
  • Social Media

Each video highlighted key product benefits through storytelling. With the Flying Plastic Welt Syndrome video, we focused on flying debris, a real and relatable problem for all framers. We dramatized this issue with a fake medical condition and presented Paslode 21° as the cure. Shifting away from the typical tool ad, we stylistically matched the tone of a medical ad, helping Paslode stand out in a saturated market.

With the Less Waste video, we matched the style of a movie trailer to create an engaging teaser for the tool. This approach was different than the more common way of simply outlining product specifications.

Strategic

Strategic

  • Brand + Product Launch
  • Positioning
  • Media Planning + Buying

Both videos were delivered on social media platforms that Paslode’s Spanish- and English-speaking audiences engaged with most: Facebook and Twitter. The sponsored video posts performed well, running for more than two months, maintaining a steady presence in the target audience's daily feeds.

Analytic

Analytic

  • Analytics
  • Market Research

We provided insight as the social video campaign ran, keeping Paslode updated on its performance. Analytics showed the Spanish-speaking audience was the most engaged segment.

Paslode 21°
Paslode 21°

The Results

Our creative stood out to both English- and Spanish-speaking framers, driving nearly 750,000 impressions. In a cluttered stream of news feed content, the videos held the attention of the audience, with nearly 370,000 views lasting more than a minute. This social video campaign allowed Paslode to engage a large piece of its audience in a way the brand never did before.

The campaign won the 2017 Construction Marketing Association (CMA) STAR Award for best use of Social Media on Facebook and a 2018 Silver Addy Award for Best Internet Commercial Campaign from the American Advertising Federation of the Greater Lehigh Valley.