skip to navigation

Let’s chat.

We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

  • Upload RFQ
    Drop files here or

Got Talent?

Creative minds inquire within.

If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

  • Resume
    Drop files here or

Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

516 Main Street
Bethlehem, PA 18018

Phone: 610.739.7264

See Map

Paslode 21°

Paslode 21°

The Challenge

Paslode sought a strategy for introducing an innovative framing nailer system to a bilingual construction market with well-entrenched competition. The brand needed to expand its reach beyond traditional advertising and effectively introduce a “No Debris” promise.

Paslode 21°
Paslode 21°
Paslode 21°

The Solution

To give Paslode the competitive edge, we highlighted the improved end user experience Paslode 21° provides: less stinging from flying debris, reduced waste and fewer tool jams. We created two engaging and entertaining videos that presented the product's benefits. We then were able to reach the target audience on native social media platforms.

Paslode 21°

The Approach

Our Three Process Principle



  • Creative Development
  • Video Production
  • Social Media

Each video highlighted key product benefits through storytelling. With the Flying Plastic Welt Syndrome video, we focused on flying debris, a real and relatable problem for all framers. We dramatized this issue with a fake medical condition and presented Paslode 21° as the cure. Shifting away from the typical tool ad, we stylistically matched the tone of a medical ad, helping Paslode stand out in a saturated market.

With the Less Waste video, we matched the style of a movie trailer to create an engaging teaser for the tool. This approach was different than the more common way of simply outlining product specifications.



  • Brand + Product Launch
  • Positioning
  • Media Planning + Buying

Both videos were delivered on social media platforms that Paslode’s Spanish- and English-speaking audiences engaged with most: Facebook and Twitter. The sponsored video posts performed well, running for more than two months, maintaining a steady presence in the target audience's daily feeds.



  • Analytics
  • Market Research

We provided insight as the social video campaign ran, keeping Paslode updated on its performance. Analytics showed the Spanish-speaking audience was the most engaged segment.

Paslode 21°
Paslode 21°

The Results

Our creative stood out to both English- and Spanish-speaking framers, driving nearly 750,000 impressions. In a cluttered stream of news feed content, the videos held the attention of the audience, with nearly 370,000 views lasting more than a minute. This social video campaign allowed Paslode to engage a large piece of its audience in a way the brand never did before.

The campaign won the 2017 Construction Marketing Association (CMA) STAR Award for best use of Social Media on Facebook and a 2018 Silver Addy Award for Best Internet Commercial Campaign from the American Advertising Federation of the Greater Lehigh Valley.