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We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

    Staff Writer

    We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.

    Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.

    Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.

    Please include resume and portfolio (writing samples) when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      National Penn Bank

      National Penn Bank

      The Challenge

      Headquartered in Allentown, Pa., National Penn Bank was a growing regional bank with 120-plus branches in three states that sought to secure new loans and build the pipeline.

      National Penn Bank

      The Solution

      A two-month, end-of-the-year push targeted personal loan prospects and small businesses in National Penn’s footprint. Working side-by-side with our client’s internal marketing team, we brought to life messaging and creative that enticed individuals and small businesses to consider the bank for tackling personal and professional goals.

      National Penn Bank

      The Approach

      Our Three Process Principle

      Creative

      Creative

      • Graphic Design
      • Display Banners
      • Broadcast (TV/Radio)
      • Out-Of-Home

      With vivid imagery, we sought to help diverse target audiences visualize how they could use National Penn’s loan offerings: business expansion, planning, bucket lists, dream homes, new adventures to exciting destinations and so on.

      Strategic

      Strategic

      • Media Planning + Buying
      • Market Research

      Knowing the financial market and regional geography from our decades of experience, we built the campaign on the back of a healthy media budget. The more eyes, the more interactions with the brand and the more chances to act, the better.

      Analytic

      Analytic

      • Lead Generation

      A campaign like this, featuring multiple channels in a highly competitive market like Philadelphia, required constant tracking of impressions and monitoring of click-through rates for lead tracking and decision making.

      The Results

      Our creative and strategic efforts helped National Penn surpass its internal goal by 10 percent. The bank saw a nearly 25 percent increase in closed loans over the same timeframe from the prior year, and added nine figures in prospective loans to the pipeline. During that same year, National Penn was acquired by BB&T, one of the nation’s top-10 largest banks.