skip to navigation

Let’s chat.

We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

  • Upload RFQ
    Drop files here or

Got Talent?

Creative minds inquire within.

If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

  • Resume
    Drop files here or

Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email team@swbrinc.com

See Map

National Penn Bank

National Penn Bank

The Challenge

Headquartered in Allentown, Pa., National Penn Bank was a growing regional bank with 120-plus branches in three states that sought to secure new loans and build the pipeline.

National Penn Bank

The Solution

A two-month, end-of-the-year push targeted personal loan prospects and small businesses in National Penn’s footprint. Working side-by-side with our client’s internal marketing team, we brought to life messaging and creative that enticed individuals and small businesses to consider the bank for tackling personal and professional goals.

National Penn Bank

The Approach

Our Three Process Principle

Creative

Creative

  • Graphic Design
  • Display Banners
  • Broadcast (TV/Radio)
  • Out-Of-Home

With vivid imagery, we sought to help diverse target audiences visualize how they could use National Penn’s loan offerings: business expansion, planning, bucket lists, dream homes, new adventures to exciting destinations and so on.

Strategic

Strategic

  • Media Planning + Buying
  • Market Research

Knowing the financial market and regional geography from our decades of experience, we built the campaign on the back of a healthy media budget. The more eyes, the more interactions with the brand and the more chances to act, the better.

Analytic

Analytic

  • Lead Generation

A campaign like this, featuring multiple channels in a highly competitive market like Philadelphia, required constant tracking of impressions and monitoring of click-through rates for lead tracking and decision making.

The Results

Our creative and strategic efforts helped National Penn surpass its internal goal by 10 percent. The bank saw a nearly 25 percent increase in closed loans over the same timeframe from the prior year, and added nine figures in prospective loans to the pipeline. During that same year, National Penn was acquired by BB&T, one of the nation’s top-10 largest banks.