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We welcome the opportunity.

We’re glad you found us. Let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Senior Account Executive

Do you love to craft a creative brief? Live to define advertising budgets for clients? Is your passion formulating advertising and marketing strategies? If so, we want you for our team.

We are seeking a senior account executive to guide two of our leading accounts. Candidate must be a strategic thinker and have meaningful digital expertise along with at least five years of exceptional client service. Should be a solid presenter and have outstanding communication and people skills.

We’re fortunate to have an amazing staff that is talented, creative and passionate about building brands. We work hard, but we also know how to have fun while brainstorming meaningful messages for our clients. Our work environment is as comfortable as your favorite pair of jeans. Every day is bring-your-dog-to-work day, as long as he or she doesn’t get too rowdy. And the smell of authentic movie theater popcorn can fill the air when you least expect it to fuel creative thinking.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Creative Copywriter

Are you a creative powerhouse?

We are seeking a copywriter with 3-5 years of b-to-b writing experience. Healthcare, financial and construction industry experience is a plus. Applicants should have the ability to work in a team environment, a track record for meeting deadlines, and must be passionate about producing great work. The ability to produce effective communications via digital and social content, websites, landing pages, display ads and print is a must. If you can craft jaw-dropping headlines, write compelling, efficient, and ENGAGING pieces of content, are strategic and conceptually grounded, we would love to make you part of our team.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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National Penn Bank

National Penn Bank

The Challenge

Headquartered in Allentown, Pa., National Penn Bank was a growing regional bank with 120-plus branches in three states that sought to secure new loans and build the pipeline.

National Penn Bank

The Solution

A two-month, end-of-the-year push targeted personal loan prospects and small businesses in National Penn’s footprint. Working side-by-side with our client’s internal marketing team, we brought to life messaging and creative that enticed individuals and small businesses to consider the bank for tackling personal and professional goals.

National Penn Bank

The Approach

Our Three Process Principle

Creative

Creative

  • Graphic Design
  • Display Banners
  • Broadcast (TV/Radio)
  • Out-Of-Home

With vivid imagery, we sought to help diverse target audiences visualize how they could use National Penn’s loan offerings: business expansion, planning, bucket lists, dream homes, new adventures to exciting destinations and so on.

Strategic

Strategic

  • Media Planning + Buying
  • Market Research

Knowing the financial market and regional geography from our decades of experience, we built the campaign on the back of a healthy media budget. The more eyes, the more interactions with the brand and the more chances to act, the better.

Analytic

Analytic

  • Lead Generation

A campaign like this, featuring multiple channels in a highly competitive market like Philadelphia, required constant tracking of impressions and monitoring of click-through rates for lead tracking and decision making.

The Results

Our creative and strategic efforts helped National Penn surpass its internal goal by 10 percent. The bank saw a nearly 25 percent increase in closed loans over the same timeframe from the prior year, and added nine figures in prospective loans to the pipeline. During that same year, National Penn was acquired by BB&T, one of the nation’s top-10 largest banks.