skip to navigation

Let’s chat.

We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

  • Upload RFQ
    Drop files here or

Got talent?

Art Director

Do you possess an eye for design?
We are looking for an agency experienced Art Director to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. B-to-b experience a plus.

Applicants should have hands on experience in a fast paced, team environment with brand development, typography, color, web design and best practices, print production, and photography/video direction. Must be proficient in Adobe Creative Suite and familiar with wire-framing tools like Sketch and InVision. If you have the relevant education with an awareness of digital media and evolving platforms, you are the right candidate for the job.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with salary history and your portfolio and/or website link.

  • Resume
    Drop files here or

Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

See Map

National Penn Bank

National Penn Bank

The Challenge

Headquartered in Allentown, Pa., National Penn Bank was a growing regional bank with 120-plus branches in three states that sought to secure new loans and build the pipeline.

National Penn Bank

The Solution

A two-month, end-of-the-year push targeted personal loan prospects and small businesses in National Penn’s footprint. Working side-by-side with our client’s internal marketing team, we brought to life messaging and creative that enticed individuals and small businesses to consider the bank for tackling personal and professional goals.

National Penn Bank

The Approach

Our Three Process Principle

Creative

Creative

  • Graphic Design
  • Display Banners
  • Broadcast (TV/Radio)
  • Out-Of-Home

With vivid imagery, we sought to help diverse target audiences visualize how they could use National Penn’s loan offerings: business expansion, planning, bucket lists, dream homes, new adventures to exciting destinations and so on.

Strategic

Strategic

  • Media Planning + Buying
  • Market Research

Knowing the financial market and regional geography from our decades of experience, we built the campaign on the back of a healthy media budget. The more eyes, the more interactions with the brand and the more chances to act, the better.

Analytic

Analytic

  • Lead Generation

A campaign like this, featuring multiple channels in a highly competitive market like Philadelphia, required constant tracking of impressions and monitoring of click-through rates for lead tracking and decision making.

The Results

Our creative and strategic efforts helped National Penn surpass its internal goal by 10 percent. The bank saw a nearly 25 percent increase in closed loans over the same timeframe from the prior year, and added nine figures in prospective loans to the pipeline. During that same year, National Penn was acquired by BB&T, one of the nation’s top-10 largest banks.