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We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      DECRA Roofing

      DECRA Roofing

      The Challenge

      As a premiere manufacturer of stone-coated steel roof panels within a competitive industry, DECRA Metal Roofing sought a fresh viewpoint in communicating its brand to a bigger, newer audience that included both homeowners and roofing contractors.

      The Solution

      DECRA wanted a way to be at the forefront of homeowners and contractors’ minds when it came time to replace a roof. We tailored strategies for these two distinctly different audiences, developing new branding, landing pages and a digital campaign that targeted audiences in storm-prone locations throughout the U.S.

      DECRA Roofing
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      DECRA Roofing

      The Approach

      Our Three Process Principle

      Creative

      Creative

      • Campaign | Messaging | Design

      We developed messaging that zeroed in on weather-impacted homeowners as well as effectively pitched roofing contractors on why DECRA products are the best. We also delivered collateral, digital ads and landing pages that elevated the brand’s strong, stylish product.

      Strategic

      Strategic

      • Geo-Targeting | Social | Digital | Collateral

      Our two-pronged campaign strategy paid off. First, we built brand awareness for DECRA among homeowners in the market for a new roof. Secondly, we educated contractors and grew the install base within these targeted communities. Tackling brand awareness on two fronts was critical because if contractors don’t carry a particular product, it won’t get installed.

      Analytic

      Analytic

      • Lead Generation

      The two-year campaign generated millions of impressions, surged website traffic and increased homeowner sales leads that turned into installed roofs. Our geo-targeted campaign tactically followed storm events, where these regions produced our best conversions.

      DECRA Roofing

      The Results

      Alongside fresh collateral that delivered the DECRA story in a succinct, attractive way, we served up millions of impressions across social media and the web in key geographic locations, driving tens of thousands of clicks to specifically targeted landing pages. Homeowners were engaged on-site and frequently entered DECRA’s lead pipeline. Meanwhile, roofing contractors continued entering an incentive program that gave them access to high-end products that their customers love.