Daido Metal
The Challenge
Japanese-based Daido Metal, a leading plain bearings manufacturer, wanted to expand its sales in North America and Europe and consolidate a fragmented digital brand presence.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
Japanese-based Daido Metal, a leading plain bearings manufacturer, wanted to expand its sales in North America and Europe and consolidate a fragmented digital brand presence.
We launched a new global website to give the brand a strong, unified voice with a singular website address in two languages – English and Japanese. The user experience was tailored to design engineers with a search functionality that allows products to be sorted by market, application and product type to help them find the best solution.
The website was designed in a clean, simplistic style with impactful photography that highlights products and applications that use Daido Metal bearings. All product pages use easy-to-read charts that detail the features, characteristics and properties of each product along with downloadable CAD drawings. The responsive design of the site makes it easy to access on all devices.
The new Daido Metal website was a big first step in building a stronger digital brand presence. Yet even with this website established as a new, singular voice, we wanted customers to be able to locate the right local sales partner for their needs, so we incorporated an interactive map to help connect customers to the most convenient sales locations.
Improved website SEO lead to better organic search results to help boost the brand profile. Website analytics showed consistent traffic and an increase in average session duration along with exceptionally low bounce rates, indicating customers were engaged in the brand experience and product offerings.
The website improved organic search results, increased traffic, boosted sales leads and clearly communicated Daido Metal’s full product offering in one consistent voice to better support the sales team.
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