Daido Metal
The Challenge
Japanese-based Daido Metal, a leading plain bearings manufacturer, wanted to expand its sales in North America and Europe and consolidate a fragmented digital brand presence.
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
Japanese-based Daido Metal, a leading plain bearings manufacturer, wanted to expand its sales in North America and Europe and consolidate a fragmented digital brand presence.
We launched a new global website to give the brand a strong, unified voice with a singular website address in two languages – English and Japanese. The user experience was tailored to design engineers with a search functionality that allows products to be sorted by market, application and product type to help them find the best solution.
The website was designed in a clean, simplistic style with impactful photography that highlights products and applications that use Daido Metal bearings. All product pages use easy-to-read charts that detail the features, characteristics and properties of each product along with downloadable CAD drawings. The responsive design of the site makes it easy to access on all devices.
The new Daido Metal website was a big first step in building a stronger digital brand presence. Yet even with this website established as a new, singular voice, we wanted customers to be able to locate the right local sales partner for their needs, so we incorporated an interactive map to help connect customers to the most convenient sales locations.
Improved website SEO lead to better organic search results to help boost the brand profile. Website analytics showed consistent traffic and an increase in average session duration along with exceptionally low bounce rates, indicating customers were engaged in the brand experience and product offerings.
The website improved organic search results, increased traffic, boosted sales leads and clearly communicated Daido Metal’s full product offering in one consistent voice to better support the sales team.
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