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Let’s chat.

We welcome the opportunity.

We’re glad you found us. Let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Senior Account Executive

Do you love to craft a creative brief? Live to define advertising budgets for clients? Is your passion formulating advertising and marketing strategies? If so, we want you for our team.

We are seeking a senior account executive to guide two of our leading accounts. Candidate must be a strategic thinker and have meaningful digital expertise along with at least five years of exceptional client service. Should be a solid presenter and have outstanding communication and people skills.

We’re fortunate to have an amazing staff that is talented, creative and passionate about building brands. We work hard, but we also know how to have fun while brainstorming meaningful messages for our clients. Our work environment is as comfortable as your favorite pair of jeans. Every day is bring-your-dog-to-work day, as long as he or she doesn’t get too rowdy. And the smell of authentic movie theater popcorn can fill the air when you least expect it to fuel creative thinking.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Creative Copywriter

Are you a creative powerhouse?

We are seeking a copywriter with 3-5 years of b-to-b writing experience. Healthcare, financial and construction industry experience is a plus. Applicants should have the ability to work in a team environment, a track record for meeting deadlines, and must be passionate about producing great work. The ability to produce effective communications via digital and social content, websites, landing pages, display ads and print is a must. If you can craft jaw-dropping headlines, write compelling, efficient, and ENGAGING pieces of content, are strategic and conceptually grounded, we would love to make you part of our team.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Christie Medical

Christie Medical

The Challenge

Launch Christie Medical’s vein visualization product – VeinViewer – as a market-leading solution into a climate featuring competitors with inferior products but larger sales forces.

The Solution

With clinical data to support it, we leveraged VeinViewer’s superior technology to gain market share. We focused on a key benefit of reduced cost savings for hospitals with fewer failed stick attempts and PICC lines placed due to difficult venous access (DVA). We also highlighted the improved patient experience from the time saved in treatment with increased first stick success.

Christie Medical

The Approach

Our Three Process Principle

Creative

Creative

  • Direct Marketing
  • Email Marketing
  • Social Media
  • Trade Show Marketing

You have to see it in action to believe it. That’s why we shot eye-catching photography of the VeinViewer product. These images caught the attention of nurses and clinicians, as VeinViewer enables them to identify more venous access options to make informed decisions.

Strategic

Strategic

  • Product Launch
  • Integrated Campaigns

Our integrated media plan used multiple channels to create a web of touch points to reach our primary audience. From promotion of a continuing education credit opportunities via trade show support and a webinars to engaging prospects with direct mail, email blasts and sponsored social content, we reached a broad audience.

Analytic

Analytic

  • Lead Generation
  • Analytics

Social media proved to be a great vehicle or the VeinViewer message, as LinkedIn provided great access to nursing professionals. Using LinkedIn sponsored post, we were able to generate a phenomenal average click-through rate of 1.299 percent in only a one-month window. And overall engagement was strong as well, with an average engagement of 2.66 percent

The Results

Since working with us, Christie Medical’s qualified leads from primary sources (trade show, website, webinars) increased while simultaneously achieving a lower individual cost per lead. And sales increased in primary (Hospital) and secondary (Outpatient Surgery, Aesthetics, Home Care) markets.

Christie Medical