Big Barker
The Challenge
An online-only business with a faithful social media following and five-star Amazon reviews, Big Barker sought added awareness punch, and they wanted it via the credibility of PR.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
Are you a creative powerhouse?
We are seeking a copywriter with 3-5 years of b-to-b writing experience. Healthcare, financial and construction industry experience is a plus. Applicants should have the ability to work in a team environment, a track record for meeting deadlines, and must be passionate about producing great work. The ability to produce effective communications via digital and social content, websites, landing pages, display ads and print is a must. If you can craft jaw-dropping headlines, write compelling, efficient, and ENGAGING pieces of content, are strategic and conceptually grounded, we would love to make you part of our team.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.
Please upload your resume along with your portfolio and/or website link.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
An online-only business with a faithful social media following and five-star Amazon reviews, Big Barker sought added awareness punch, and they wanted it via the credibility of PR.
The Philadelphia-based company provides handcrafted, American-made orthopedic beds that seek to improve the quality of life for big dogs — and we entice local, regional and national media outlets to tell that story.
PR can be visual and sometimes it’s not at all. However, Big Barker, its mission and its products are a fun story to tell with great visuals. Oh, and dogs! Cute, lovable, loyal dogs!
How do we raise Big Barker’s awareness, elevate the company’s products to top-of-mind status and encourage purchasing action? Through tried-and-true media relations techniques.
In under 12 months, we generated more than 20 times the media coverage from the previous year, landing hits on digital, print, radio, podcast, TV and social channels.
We produced hits in pet industry publications, reviews on pet blogs, and television and radio coverage. Since working with us, Big Barker has appeared in or been mentioned in the likes of BuzzFeed, Forbes, Huffington Post, 6ABC’s Action News, Atlanta Journal-Constitution and PetAge.
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