Big Barker
The Challenge
An online-only business with a faithful social media following and five-star Amazon reviews, Big Barker sought added awareness punch, and they wanted it via the credibility of PR.
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com
An online-only business with a faithful social media following and five-star Amazon reviews, Big Barker sought added awareness punch, and they wanted it via the credibility of PR.
The Philadelphia-based company provides handcrafted, American-made orthopedic beds that seek to improve the quality of life for big dogs — and we entice local, regional and national media outlets to tell that story.
PR can be visual and sometimes it’s not at all. However, Big Barker, its mission and its products are a fun story to tell with great visuals. Oh, and dogs! Cute, lovable, loyal dogs!
How do we raise Big Barker’s awareness, elevate the company’s products to top-of-mind status and encourage purchasing action? Through tried-and-true media relations techniques.
In under 12 months, we generated more than 20 times the media coverage from the previous year, landing hits on digital, print, radio, podcast, TV and social channels.
We produced hits in pet industry publications, reviews on pet blogs, and television and radio coverage. Since working with us, Big Barker has appeared in or been mentioned in the likes of BuzzFeed, Forbes, Huffington Post, 6ABC’s Action News, Atlanta Journal-Constitution and PetAge.
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