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We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Art Director

Do you have an eye for design?

We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

Full-time and freelance opportunities.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

Please include resume, salary history and portfolio when applying.

Senior Account Executive

Do you love to craft a creative brief? Live to define advertising budgets for clients? Is your passion formulating advertising and marketing strategies? If so, we want you for our team.

SWBR is a nationally-recognized marketing communications agency and we’re seeking a Senior Account Executive to oversee several very active accounts. Candidate must be a strategic thinker, capable of working with clients and SWBR peers to develop and execute communications plans. Candidate should have at least five years of exceptional client service and meaningful experience with digital marketing. Should be a solid presenter and have outstanding communication and people skills.

We’re fortunate to have an amazing staff that is talented, creative and passionate about building brands. We work hard, but we also know how to have fun. Working with us, you can expect a casual dress code, team building game nights, summer hours, holiday parties and some awesome co-workers.

We offer competitive salaries, 401(k) match, profit sharing, comprehensive health benefits and more.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Arrow Fastener

Arrow Fastener

The Challenge

Refresh the Arrow Fastener digital brand with a new website that would be a fun and informative touch-point for consumers while also boosting online sales for retail partners.

Arrow Fastener

The Solution

We launched a new website that drastically improved the user experience and overall interaction with consumers by positioning Arrow as not just a product manufacturer, but also as a project solution provider. The website was also an effective tool for driving customers to online retailer partners.

Arrow Fastener
Arrow Fastener
Arrow Fastener

The Approach

Our Three Process Principle

Creative

Creative

  • Web Development
  • Web Design
  • Display Banners

As a market leader in staple guns, Arrow Fastener wanted to project a confident, can-do message that encouraged Pros and DIYers to tackle a host of tasks with Arrow tools and products. We developed a playful, animated home page featuring their flagship T50 staple gun for greater appeal with customers. We also supported the website with a display ad campaign featuring key tools to boost traffic.

Strategic

Strategic

  • Positioning
  • Content Marketing
  • Programmatic

The website is not only a better communications vehicle between Arrow and its customers, but it now serves as an interactive, two-way conversation. The website features information on Arrow products and an easy-access “Buy Now” feature that streamlines the buying process by directing consumers to their favorite retailer. The website also highlights project uses for Arrow tools, covering everything from home repairs to craft projects.

Analytic

Analytic

  • Lead Generation

The main KPI was to push customers to online retail partner to complete their purchase, and the site delivered by directing 10 percent of all traffic to Arrow retailers. The display ads proved effective in boosting overall site traffic, and the most viewed tools per month aligned with the products promoted in the ads.

The Results

The new website saw a 57 percent increase in traffic in the first three months after it launched. The website also won a few awards, one of which is pictured at right.

Arrow Fastener
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