Will the ‘digital dogs’ buy into your marketing plan?
Director, Digital Marketing
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
What started as a branding challenge evolved into a full-blown integrated advertising campaign featuring photography, print and digital ads, billboards, video, TV and radio.
St. Luke’s University Health Network tapped us to raise the profile of the eastern Pennsylvania health care powerhouse’s orthopedic offerings in a competitive market — everything from joint replacement and physical therapy to rheumatology and sports performance.
Our solution? A campaign featuring the tagline, “Extraordinary Care in Motion,” and anchored by the words of Dr. William G. De Long, chairman of orthopedic surgery and sports medicine in a series of videos, including this overarching St. Luke’s Orthopedic Care brand video:
Dr. De Long’s full-length video was split into 30-second television commercials.
Additionally, the “Extraordinary Care in Motion” campaign profiled more than 15 orthopedic doctors specializing in everything from joint reconstruction to family sports medicine to orthopedic trauma. The campaign highlights St. Luke’s “cut-last” surgical approach, convenience and accessibility.
Efforts launched in February 2017 with digital and social media advertising. In March and April, print ads, videos, billboards, and radio and television commercials followed, engaging with health care consumers across the Lehigh Valley, Poconos and parts of western New Jersey.
Sr. Art Director Annemarie Dodenhoff led the campaign’s creative concepts and development. Photo and video shoots were held at St. Luke’s state-of-the-art Anderson Campus in Easton, Pa., with the help of John Sterling Ruth Studio.
It was an absolute blast working with the St. Luke’s team on this campaign.