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We’re glad you found us. Let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Senior Account Executive

Do you love to craft a creative brief? Live to define advertising budgets for clients? Is your passion formulating advertising and marketing strategies? If so, we want you for our team.

We are seeking a senior account executive to guide two of our leading accounts. Candidate must be a strategic thinker and have meaningful digital expertise along with at least five years of exceptional client service. Should be a solid presenter and have outstanding communication and people skills.

We’re fortunate to have an amazing staff that is talented, creative and passionate about building brands. We work hard, but we also know how to have fun while brainstorming meaningful messages for our clients. Our work environment is as comfortable as your favorite pair of jeans. Every day is bring-your-dog-to-work day, as long as he or she doesn’t get too rowdy. And the smell of authentic movie theater popcorn can fill the air when you least expect it to fuel creative thinking.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Creative Copywriter

Are you a creative powerhouse?

We are seeking a copywriter with 3-5 years of b-to-b writing experience. Healthcare, financial and construction industry experience is a plus. Applicants should have the ability to work in a team environment, a track record for meeting deadlines, and must be passionate about producing great work. The ability to produce effective communications via digital and social content, websites, landing pages, display ads and print is a must. If you can craft jaw-dropping headlines, write compelling, efficient, and ENGAGING pieces of content, are strategic and conceptually grounded, we would love to make you part of our team.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with your portfolio and/or website link.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Mike Walbert

Director, Strategic Communications

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VIDEO: Delivering ‘extraordinary care in motion’ for St. Luke’s

What started as a branding challenge evolved into a full-blown integrated advertising campaign featuring photography, print and digital ads, billboards, video, TV and radio.

St. Luke’s University Health Network tapped us to raise the profile of the eastern Pennsylvania health care powerhouse’s orthopedic offerings in a competitive market — everything from joint replacement and physical therapy to rheumatology and sports performance.

Our solution? A campaign featuring the tagline, “Extraordinary Care in Motion,” and anchored by the words of Dr. William G. De Long, chairman of orthopedic surgery and sports medicine in a series of videos, including this overarching St. Luke’s Orthopedic Care brand video:

Dr. De Long’s full-length video was split into 30-second television commercials.

Additionally, the “Extraordinary Care in Motion” campaign profiled more than 15 orthopedic doctors specializing in everything from joint reconstruction to family sports medicine to orthopedic trauma. The campaign highlights St. Luke’s “cut-last” surgical approach, convenience and accessibility.

Efforts launched in February 2017 with digital and social media advertising. In March and April, print ads, videos, billboards, and radio and television commercials followed, engaging with health care consumers across the Lehigh Valley, Poconos and parts of western New Jersey.

Sr. Art Director Annemarie Dodenhoff led the campaign’s creative concepts and development. Photo and video shoots were held at St. Luke’s state-of-the-art Anderson Campus in Easton, Pa., with the help of John Sterling Ruth Studio.

It was an absolute blast working with the St. Luke’s team on this campaign.

Mike Walbert

Director, Strategic Communications

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