Win the micro-moments to maximize conversions
Director, Digital Marketing
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
SWBR’s integrated campaign for one of the Lehigh Valley’s most reputable hospital systems recently won Gold and Silver ADDYs from the American Advertising Federation of the Greater Lehigh Valley (AAFGLV).
A three-person panel selected SWBR as a Gold ADDY winner in the Consumer Campaign-National category for the agency’s strategic marketing and advertising efforts on a campaign to promote St. Luke’s University Health Network’s new Comprehensive Spine program. The campaign included television and radio commercials, social media, billboards, bus wraps and print ads.
The campaign focused on raising awareness of — and driving action to — the only program of its kind in the region to treat low back and neck pain with physical therapy as the first option. SWBR played on the idea that everyday tasks can feel overwhelming when back or neck pain occurs, and utilized memorable visuals to represent those situations.
The American Advertising Awards is the nation’s largest and most competitive ad creative contest; conducted annually by the AAF, it attracts more than 40,000 entries every year. It is a three-tiered national competition, recognizing the best forms of advertising from media of all types throughout the nation.
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. This year’s panel also awarded SWBR with a Silver ADDY for St. Luke’s regional/national television commercial.