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Got Talent?

Creative minds inquire within.

If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email team@swbrinc.com

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Ernie Thomas Stiegler

VP, Client Engagement

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SWBR helps Peoples Security Bank & Trust launch branding campaign

With more than 100 years of history and a standing as the largest community bank headquartered in northeast Pennsylvania, Peoples Security Bank & Trust wanted to branch out — literally.

Opening new offices in the Lehigh Valley and Delaware Valley, Peoples Security sought to raise brand awareness in two vibrant regions littered with a variety of big banks and community banks. This is the type of challenge we love to take on.

After months of research, prep work and creative concepts, the integrated campaign launched in early May with print ads, billboards, digital ads, public relations and more.

PSBT BillboardIt’s our job — did I mention we love to do this? — to help Peoples Security establish a look and tone in its new regions as other financial institutions muscle for market share.

Media Mix

In addition to creative, Peoples Security turned to us to build and launch a strategic media buy. What good is creative if you’re not getting it in front of your audiences?

As such, the bank is incorporating a mix of print, digital and outdoor in 2017, with some other fun, impactful tactics planned, too.

PR Ups Bank Credibility

The third arm of the campaign — public relations — has started to establish Peoples Security in the larger Lehigh Valley community with press hits. For example, here’s an excerpt from The Morning Call, one of Pennsylvania’s largest and most well-respected newspapers, about small banks making big moves in the vibrant Lehigh Valley:

“Some of the changes you see in the banking environment are creating an opportunity for a bank our size to come in and have some reach to it,” Neal D. Koplin, Peoples Security’s executive vice president for the Lehigh Valley, said in August after purchasing the Emrick Boulevard building.

The moves could not be happening at a better time for customers, as smaller community banks compete for their business by expanding their presence, products or services.

Three years ago, Peoples Security didn’t have a local presence. Today, in addition to the Emrick Boulevard branch, it has another branch in Bethlehem, and later this year it will open a branch in west Allentown in a former National Penn and later BB&T branch.

Looking Forward

As you can see, lots going on. We’re honored to work with Peoples Security and we look forward to a successful year for the bank.

Ernie Thomas Stiegler

VP, Client Engagement

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