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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

    Staff Writer

    We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.

    Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.

    Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.

    Please include resume and portfolio (writing samples) when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      Ernie Thomas Stiegler

      Director, Business Development

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      SWBR helps Peoples Security Bank & Trust launch branding campaign


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      With more than 100 years of history and a standing as the largest community bank headquartered in northeast Pennsylvania, Peoples Security Bank & Trust wanted to branch out — literally.

      Opening new offices in the Lehigh Valley and Delaware Valley, Peoples Security sought to raise brand awareness in two vibrant regions littered with a variety of big banks and community banks. This is the type of challenge we love to take on.

      After months of research, prep work and creative concepts, the integrated campaign launched in early May with print ads, billboards, digital ads, public relations and more.

      PSBT Billboard

      It’s our job — did I mention we love to do this? — to help Peoples Security establish a look and tone in its new regions as other financial institutions muscle for market share.

      Media Mix

      In addition to creative, Peoples Security turned to us to build and launch a strategic media buy. What good is creative if you’re not getting it in front of your audiences?

      As such, the bank is incorporating a mix of print, digital and outdoor in 2017, with some other fun, impactful tactics planned, too.

      PR Ups Bank Credibility

      The third arm of the campaign — public relations — has started to establish Peoples Security in the larger Lehigh Valley community with press hits. For example, here’s an excerpt from The Morning Call, one of Pennsylvania’s largest and most well-respected newspapers, about small banks making big moves in the vibrant Lehigh Valley:

      “Some of the changes you see in the banking environment are creating an opportunity for a bank our size to come in and have some reach to it,” Neal D. Koplin, Peoples Security’s executive vice president for the Lehigh Valley, said in August after purchasing the Emrick Boulevard building.

      The moves could not be happening at a better time for customers, as smaller community banks compete for their business by expanding their presence, products or services.

      Three years ago, Peoples Security didn’t have a local presence. Today, in addition to the Emrick Boulevard branch, it has another branch in Bethlehem, and later this year it will open a branch in west Allentown in a former National Penn and later BB&T branch.

      Looking Forward

      As you can see, lots going on. We’re honored to work with Peoples Security and we look forward to a successful year for the bank.

      Ernie Thomas Stiegler

      Director, Business Development

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