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We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

    Staff Writer

    We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.

    Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.

    Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.

    Please include resume and portfolio (writing samples) when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      Scott Friedman

      President, COO

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      Brand evolution: The story behind SWBR

      One of the first questions we ask a prospective client is, “Why should someone choose your brand over any other?”

      It’s a straightforward yet provocative question that is always met with spirited conversation. It’s a question that leading brands continually ask themselves and it’s at the heart of the solutions we’ve developed for our clients since our founding by Ernie G. Stiegler in 1969.

      Unabashedly, we feel we’re pretty good at helping our clients define their quintessential uniqueness, and we continually guide them to protect and refine their position. As we constantly think about how to help our clients stay ahead, we’ve needed to ensure that we maintain a competitive difference for our company as well.

      So, we rebranded ourselves. We are now SWBR and I’m happy to tell you why.

      SWBR logo outside the agency's headquarters

      Starting the rebranding process

      In our nearly 50 years in business, a few constants define our agency: ultra-talented associates, a rich roster of clients we love working with, a commitment to stay current or ahead of the technology curve in our industry and at least one Stiegler on the leadership team.

      In order to address the “why” question for ourselves, we took a fresh look at what we can promise to deliver to our clients every single day. We found the answer in a triangle; actually, three of them.

      The three triangles represent our three key areas of service, our three principle process to everything we do and our three-generation family ownership. Let’s go through each piece of the rebranding.

      Capabilities

      While our clients depend on us for a myriad of services and tactics, they essentially fit neatly into three segments: advertising, marketing and public relations. Of course, the specific deliverables have morphed over the years. Digital is now at the heart of practically every solution we develop.

      Process

      Our approach combines three principles that together enable us to harness our far-reaching skill sets. Specifically, the confluence of our strategic, creative and analytic services meaningfully build brands and drive revenue.

      Ownership

      Our CEO is Ernie R. Stiegler, the son of our founder. Ernie R.’s son, Ernie Thomas, joined us three years ago, but has been a fixture around the agency for many more years as an intern. This continuity ensures the Stiegler family atmosphere and independence will extend for many more years. That’s comforting to our staff and reassuring to our clients.

      Looking ahead

      Our three triangle logo delineates our value, but our impact is manifested in specific ways for all parties. Many clients like that we’re proven brand builders. Others respect the fact that we spend hours speaking to our client’s end users to get firsthand insight. Quite a few tell us we’re exceptional listeners.

      To capitalize on our updated brand definition, we felt it was time to refresh our identity. We’ve introduced a three-triangle logo with a refreshed SWBR wordmark.

      Our expectation is this rebranding will serve as an ongoing reminder to our staff and reassurance to our clients and partners that SWBR will remain diligently focused on delivering value and differentiation. You’ll see it everywhere from our business cards and building signage to this completely overhauled website. Building brands is our passion and re-imagining our own brand has been especially rewarding.

      Let us know if you’d like to talk about your brand. You already know my first question.

       

       

       

      Scott Friedman

      President, COO

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