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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

    Staff Writer

    We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.

    Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.

    Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.

    Please include resume and portfolio (writing samples) when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      Jessica Dentith

      Social Media Coordinator

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      SWBR launches redesigned, responsive website for Arrow Fastener

      SWBR recently launched a redesigned and fully responsive website for Arrow Fastener, providing the world-renowned fastening tool company with an interactive and user friendly experience.

      Arrow Fastener has three main goals with delivering a fresh ArrowFastener.com:

      1. Refresh the Arrow Fastener brand
      2. Seamlessly connect Arrow consumers to retail partners
      3. Boost Arrow’s online presence by creating a fun, customer-centric site.

      Working closely with our client on project scope, visual design and site development, we believe we delivered on all three.

      Who is Arrow Fastener?

      For more than 80 years, the Saddle Brook, NJ-based Arrow Fastener has empowered their consumers to tackle and complete simple home projects quickly, cleanly and, ultimately, with pride. Their most popular tool — the Arrow T50 staple gun — is the best-selling staple gun in the history of staple guns, with more than 50 million sold worldwide.

      Though the company has seen great success for nearly a century, Arrow Fastener was looking to make changes with their digital presence and enhance the presentation of their staple guns, glue guns, rivet guns, hammer tackers, nail guns, fasteners and more.

      SWBR’s team was there to lend a helping, creative hand.

      ArrowFastener.com, as shown on desktop monitor, smartphone and tablet

      In a mobile-first world, the new ArrowFastener.com is fully responsive across all platforms, and designed specifically to reduce loading days or technical glitches. As a result, customers have the same experience, regardless of being on their mobile device, desktop or laptop.

      Designed for convenience, consumers can easily locate tools and fasteners to complete their various home and DIY projects, along with detailed descriptions of each product. The site provides a clean shopping experience by connecting the consumer to Arrow Fastener’s many retail partners.

      Awesome Online Presence for Awesome Consumers

      With a target audience comprised of 20-to-30-year olds, and new or existing homeowners, Arrow Fastener wanted to provide solutions to any questions customers had concerning home and do-it-yourself (DIY) projects.

      Now, the site offers relatable content in the form of how-to videos, professional tips, social media engagement, and project ideas.

      A user can follow easy steps to reupholster a chair by watching one of Arrow Fastener’s how-to videos, along with reading about the tools needed and learning where they can find them. They can also scroll through the company’s Pinterest boards and Instagram pictures to uncover new projects.

      And if they want to connect even further, users can follow the company on their YouTube channel, and Facebook, Google+ and Twitter accounts.

      Jessica Dentith

      Social Media Coordinator

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