David Saba joins SWBR as Director, Public Relations
Social Media Coordinator
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
We’re beyond ecstatic to announce SWBR’s hard work and creative efforts landed us three Silver ADDY Awards from the American Advertising Federation of the Greater Lehigh Valley (AAF-GLV). The awards show took place March 16 in downtown Allentown.
The American Advertising Awards, aka the ADDYs, is the nation’s largest and most competitive ad creative contest conducted annually by the American Advertising Federation (AAF), attracting more than 40,000 entries every year. It is a three-tiered national competition, recognizing the best forms of advertising from media of all types throughout the nation.
The three-person panel selected SWBR as Silver ADDY winners in three different categories – Campaign, Copywriting, and Internet Commercial Campaign – representing our building/construction and banking/financial clients, respectfully.
“It’s an honor to see our team’s hard work, strategic prowess and creative excellence recognized through such a prestigious award,” said Scott Friedman, SWBR President & COO. “We strive to elevate our clients’ brands every day, and we view these awards as validation of our efforts.”
Campaign – Arrow Fastener, 10 Weeks of Awesome
Continuing our successful streak with Arrow Fastener (remember when we won a Gold ADDY for their website?), our 10 Weeks of Awesome campaign landed us an award this year, too.
Designed to boost brand awareness, 10 Weeks of Awesome was a sweepstakes for potential and current customers to enter to win Arrow Fastener tools and cash prizes.
Week after week, one $1,000 winner and 100 tool winners were chosen, totaling $10,000 cash prizes and 1,000 tools by the end. The campaign launched in mid-October 2017 and ran until mid-December 2017, pulling in more than 30,000 entries.
A major kudos is in order to our team (and trusted partner!) who worked relentlessly on seeing this project through:
[Learn more about this campaign.]
Copywriting – Peoples Security Bank & Trust
When Peoples Security Bank & Trust looked to establish themselves in the area, their Scranton-based marketing team entrusted us to bring brand awareness to the Lehigh Valley. We developed an effective creative campaign that positioned PSBT as a “community bank plus” – a term coined to communicate their big banking power while maintaining a small-town personal touch.
Using simple visuals to enhance logo recognition, the campaign relied heavily on effective copywriting. The AAFGLV recognized the efforts of our small, but mighty team.
Internet Commercial Campaign – Paslode 21˚ Social Video Campaign
To illustrate the improved productivity and end-user experience of Paslode’s 21˚ No-Debris Nailing System, SWBR anchored the campaign around a fictitious condition: “Flying Plastic Welt Syndrome.” The second video, in a tongue-in-cheek approach, chronicled “The Land of Forgotten Nails” to highlight the waste-saving efforts of Paslode’s product.
The videos were promoted via paid social posts on Facebook, Twitter and Instagram to reach a defined framer audience in 10 key markets across the United States.
This project wouldn’t have existed without these go-getters (and, again, some awesome trusted partners) making it come to life:
[Learn more about this campaign.]