Rebranding is like walking a tightrope
Director, Digital Marketing
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
It’s 2021; we can’t remain in denial; social video is here to stay and it’s time you start incorporating it into your marketing efforts.
We’ve seen the explosive growth of TikTok in just a year. Instagram hopping on the bandwagon with their Reels feature. YouTube continues to be the place where we learn just about everything. And now Facebook is adjusting its photo-sharing platform (Instagram) to further accommodate the video-centric world we’re living in.
Recently, Facebook revealed they were testing changes to its Instagram photo-sharing app that will make it more like the social video app TikTok. Adam Mosseri, the head of Instagram, announced their plan to show full-screen, recommended videos in user feeds.
It’s obvious that this greater emphasis on video comes as TikTok emerges as a significant rival to Facebook. Among the top five non-gaming apps in May, TikTok was the No. 1 most downloaded app and was the only app not owned by Facebook.
Aside from Facebook itself, the other Facebook-owned apps in the top five included Instagram, WhatsApp, and Messenger, according to Sensor Tower. The analytics firm estimated TikTok was installed 80 million times during the month, compared with 53 million for Facebook’s main app. The takeaway? Video is here to stay and your business needs it – like yesterday!
The way we consume content has shifted significantly over the last five years, and being able to adjust and mold your social content into a social-video-first approach to better fit the needs of your customers will only help your business grow.
We’ve helped incorporate social video content into marketing strategies for businesses like Paslode 21° and St. Luke’s that effectively boosted engagement. Take a quick peek at how we helped these brands, and then ponder how social video could do the same to connect with your target audience.
If you believe your business would thrive with social video but simply don’t have the time to commit to a strategy, contact SWBR to see how video literally brings your content to life.