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    Got talent?

    Art Director

    Do you have an eye for design?

    We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

    Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

    Full-time and freelance opportunities.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.

    Please include resume, salary history and portfolio when applying.

    Staff Writer

    We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.

    Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.

    Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.

    We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.

    Please include resume and portfolio (writing samples) when applying.

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      Meet With Us

      Feel free to swing by.

      We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

      3865 Adler Place | Bethlehem, PA 18017
      phone 610.866.0611
      email swbr@swbrinc.com

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      Jessica Dentith

      Social Media Coordinator

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      NPI/Medical launches website redesign

      SWBR recently completed a website redesign on behalf of client NPI/Medical, positioning the plastics company well in the highly competitive medical device market.

      We had a tight deadline to make it possible for npi-med.com to make its big debut at the MD&M West 2017 trade show in Anaheim, Calif., in early February. The show draws thousands of design engineers and professionals in the medical device industry.

      And with SWBR’s creative hands on deck, we delivered a fully responsive website redesign on time, featuring engaging photography and updated content.

      “Great job of pulling together and getting this live for MD&M West and tied into our [trade show] booth,” NPI/Medical CEO Randy Ahlm said. “I’m really proud of all of you for what you accomplished.”

      Who is NPI/Medical?

      Headquartered in Ansonia, Conn., NPI/Medical is a provider of precision tooling and injection-molded parts for medical device, life sciences and healthcare customers.  For nearly 50 years, the plastics company has worked with businesses ranging from small startups and large medical OEMs to design shops and contract manufacturers.

      NPI/Medical takes customer’s new products from prototype to production with speed, service and technical precision. It was our goal to show that process, build awareness of NPI’s growing capabilities and create new leads in a fluid industry.

      Refine // Restructure // Refresh

      NPI’s previous site had good bones. The site was responsive for the most part — it just needed a step up. We made it our mission to refine, restructure and refresh NPI’s website.

      • We refined NPI’s previous content to better suit customers and prospects, and their needs. Our team evaluated content and consolidated it, concentrating on the main points. This approach resulted in straightforward content crafted to address common customer needs or questions.
      • We restructured the sitemap, eliminating redundant or unnecessary pages. Reviewing site analytics also helped drive decisions to consolidate or eliminate pages, as well as elevate them.
      • We refreshed the site’s look, aided by a photo shoot at NPI’s facility, capturing images that emphasize the company’s Anything But Prototypical™ tagline, which we developed. Armed with new photography, we blew out a concept of “window” overlay graphics throughout the site. It’s showing the “window into the process,” giving visitors a behind-the-scenes look at NPI’s people, services and more.

      The refreshed look also found its way into NPI’s trade show booth and collateral.

      Website Redesign Partnership

      “I really loved working on the photo shoot with the client on location,” SWBR Art Director Tony Susi said. “I also enjoyed the challenge of designing the refined structure to create a more simplified flow of content throughout the entire site.”

      Today, npi-med.com features a variety of images and tables, and is responsive across all devices.

      “NPI/Medical is a great partner. They openly embrace the creative process and challenge us as a client,” SWBR Director of Strategic Communications Mike Walbert said. “It’s a fun mix that resulted in impactful work for their growing and evolving company.”

      Jessica Dentith

      Social Media Coordinator

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