Video marketing is vital for building brands
Senior Art Director
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
As digital ad spending surpasses traditional this year, one thing is certain, creative is still king.
There is no doubt we are in the digital age of advertising with research showing that total online media buys will generate more than $172 billion in revenue by 2021. It’s easy to see the appeal, as the results of data-driven digital ads are not only measurable but are also easier to adjust than traditional means.
Whether digital or traditional, all ads have a similar goal – to drive the target audience to take action. As message delivery changes from print and TV to web banners and social ads, one constant remains the same – the importance of the message itself. That’s where creative comes in.
Creative strategy and effective execution should compel the target audience. An ad without great creative will fall flat. It will compel the audience – to ignore it. No matter what form of media is used for ad distribution, the marketing dollars to place that ad are wasted if the messaging and visuals aren’t engaging.
There is a relatively simple process to ensure effective creative. Know the problem you are solving, know the audience you are speaking to, and know the client inside and out.
We had the opportunity to develop a creative strategy for Paslode, a leading manufacturer of nailers, to introduce an innovative framing nailer system. Our research found, in a highly competitive market, the brand needed to not only expand its reach beyond traditional advertising, it also had to move away from ads commonly seen in the tool category.
We created two engaging and entertaining videos that presented the product’s benefits. The creative strategy of shifting away from the typical tool ad proved successful as it drove nearly 750,000 impressions. In a cluttered stream of social content, the videos held the attention of the audience, with nearly 370,000 views lasting more than a minute. The award-winning video campaign allowed Paslode to engage a large piece of its audience in a way the brand had previously never done.
It pays to work with an agency that has a sound strategy behind their creative. Hire the right people to get the most bang for your digital buck.
Contact SWBR to see how we can help your business thrive.