Full transparency creates B2B credibility
David Kratzke
Director, Digital Marketing
We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!
If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.
516 Main Street
Bethlehem, PA 18018
Phone: 610.739.7264
Email: team@swbrinc.com
Our complete guide to getting verified on social channels like Facebook, Instagram, Twitter, and Pinterest awaits you. Enjoy!
Ever see the blue check mark next to someone’s social handle and think, “Dang, they’re official!”
We often see celebrities and influencers with that coveted check mark and automatically, our brain switches gears and gives that person power like they’ve finally made it. For people, the check mark means that the person’s account is authentic, and well, they hold some power in our society in some way, shape, or form.
But what about the coveted check mark when it comes to businesses and brands alike? Of course, in a business owner’s mind, all businesses are important and surely worthy of that stamp of approval. I mean, they’re authentic, real, and a legitimate business. But does every business actually qualify for the check mark? And if they don’t, are they missing out?
When it comes to being verified on social channels like Facebook, Instagram, Twitter, and Pinterest, here are three key reasons why it’s important or special to rock that badge of honor:
And although it’s evident that there are clear benefits of becoming verified on social media, the process looks different for each platform with their respective guidelines and qualifiers for the badge.
For the sake of this blog, we’re only looking at the verification process on Facebook, Instagram, Pinterest, and Twitter.
Let’s get started.
Getting verified on Facebook
Welcome to the blue check on Facebook, aka the verification badge.
In order to snag that puppy, Facebook will first need to look into these four things on your account to see if it meets their criteria for verification:
After passing that test, you’d request a verification badge from Facebook via their Contact Form.
Make sure you have your tax exemption documents handy, articles of incorporation, certificate of formation, copy of a utility or phone bill, and written explanation detailing why your account should receive a verification badge. Facebook takes this pretty seriously and it’s not a matter of a simple request. You’ll need to provide this documentation to get the ball rolling, and once you submit your request, it’ll take anywhere from 48 hours to 45 days to get your verification.
If your request is denied, you can apply again after 30 days.
Getting verified on Instagram
Much simpler than Facebook, Instagram makes it easy in the app to request verification. The only form of documentation you’ll need is your government-issued ID, although you may feel uneasy about providing it to a social network.
If you feel comfortable moving forward with the verification process, here are the steps to take:
Like Facebook, you can request a badge again after 30 days if you get denied.
Getting verified on Pinterest
Ah, yes! The easiest platform to get verified on without strenuous documentation pulling and letter writing! And instead of a blue check mark, you get a fancy red one. Ooo!
Just follow these three steps:
And voila! You’re verified!
Getting verified on Twitter
The social platform that started it all officially paused rewarding badges to businesses and brands that may potentially qualify for one.
*cue sad music*
When the day comes when Twitter opens their badge-awarding-doors, we’ll be sure to report back on how you can request one.
Getting verified reminder
Please remember that although you can apply to be verified, there’s always the chance of not being accepted.
The process of each social network can be finicky and is not an exact science, so it’s important to not let that get you down if your business doesn’t get approved.
A check mark is a nice to have, not a need to have. Your business or brand can continue to prove its authenticity and make moves to differentiate itself from competitors by focusing on a killer digital strategy with or without a check mark.
If you need help with a top-notch digital marketing strategy, Contact SWBR to see how we can help your social media thrive.