First Priority Bank hires SWBR to elevate marketing
Malvern, Pa.-based First Priority Bank has hired the team at SWBR as its agency of record. We’re working with FPBK to streamline marketing communications efforts and elevate the bank’s brand in the competitive southeast Pennsylvania/suburban Philadelphia market.
First Priority Bank provides a comprehensive range of financial and banking services to Berks, Montgomery, Chester and Bucks counties. They’re passionate about fulfilling the market’s need for fast and reliable service for individuals and businesses. Moreover, they’re energized by their role as a trusted community partner, and we’re helping them tell that story.
We put our decades of bank marketing experience to work, implementing a marcom strategy that gives FPBK some much-needed differentiation, while effectively communicating the brand’s value.
The campaign launched in late summer 2017, positioning FPBK as a customer service-focused financial institution built on the four core values/pillars: creative, local, loyal and responsive and aims to gain awareness for the bank while promoting the benefits customers can expect from a bank that truly values their business. The campaign will continue to roll out into the fall, incorporating an integrated mix of outdoor, print, digital, collateral and public relations.
We’re excited for the opportunity to work with the First Priority Bank marketing team, and look forward to sharing more stories about the bank’s success.