David Saba joins SWBR as Director, Public Relations
Social Media Coordinator
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
Malvern, Pa.-based First Priority Bank has hired the team at SWBR as its agency of record. We’re working with FPBK to streamline marketing communications efforts and elevate the bank’s brand in the competitive southeast Pennsylvania/suburban Philadelphia market.
First Priority Bank provides a comprehensive range of financial and banking services to Berks, Montgomery, Chester and Bucks counties. They’re passionate about fulfilling the market’s need for fast and reliable service for individuals and businesses. Moreover, they’re energized by their role as a trusted community partner, and we’re helping them tell that story.
We put our decades of bank marketing experience to work, implementing a marcom strategy that gives FPBK some much-needed differentiation, while effectively communicating the brand’s value.
The campaign launched in late summer 2017, positioning FPBK as a customer service-focused financial institution built on the four core values/pillars: creative, local, loyal and responsive and aims to gain awareness for the bank while promoting the benefits customers can expect from a bank that truly values their business. The campaign will continue to roll out into the fall, incorporating an integrated mix of outdoor, print, digital, collateral and public relations.
We’re excited for the opportunity to work with the First Priority Bank marketing team, and look forward to sharing more stories about the bank’s success.