David Saba joins SWBR as Director, Public Relations
Social Media Coordinator
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
Summer is coming to a close and undergrad students are gearing up for the school year ahead. Unfortunately, that means it’s time to say farewell to our summer interns, Sarah and Lauren, who were actively involved with our PR and content initiatives since April. But before they go, they’ve shared insight on their experiences here at SWBR, their takeaways from the last few months, and their advice for future students who come through our program.
What’s the most important thing you’ve learned during your internship?
S: Having to learn about a product or a company in a short amount of time, especially if it’s in a field I’m not familiar with. Having to write a pitch or story angle means learning as much as you can as quickly as possible about that client or their product, which can be challenging. But it’s helpful, since I learned how to adapt and find key information and package it so it’s easily understandable and compelling.
L: How to interact with co-workers and people in general in a professional environment. This was my first internship so I’ve never had this experience before. This internship not only taught me how to work in public relations but also provided me with new information that I would have never been exposed to otherwise. Because our clients range from financial to engineering, chemical, environmental, medical and legal, I was exposed to a wide variety of industries, which has not only helped me improve as a writer, but as a student as well.
What was a rewarding experience you’ve had this summer?
S: Making connections with either a reporter/editor and walking away with a solid byline article or interview that got placed in a publication. Being able to come away with a pitch we drafted and having press placement is super rewarding.
L: I think the best feeling was David telling me that I did a good job on something, because to me, it meant that I had truly learned how to do that task. Since I’ve never had PR experience before, having someone with years of experience recognize my efforts felt really good.
Any tips you’d share with future interns?
S: Regardless what your field is, you should always be watching or reading the news (I start every morning with NPR’s ‘Up First’ podcast). When working in an agency, it’s very important to keep in tune with industry news that your clients are involved with. I ended up subscribing to certain publications that covered our clients news to see what issues were prominent. And this goes for everything. Even just scanning headlines is important, because there’s always probably something happening that is relevant to your client and their public relations strategy.
L: Stay organized and on top of everything – David will throw stuff at you and you’ll have to be able to handle it quickly. Reread, reread, reread. Understand the project you’re going into (don’t be afraid to ask David questions, he is intimidating at first, but he doesn’t bite) and double check every email you send out.