Win the micro-moments to maximize conversions
Director, Digital Marketing
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
It’s all about connection, credibility, and loyalty.
A brand is more than a company’s logo. It’s their story, which goes beyond the product or service offered to its real value. A company can make a widget, but how does that widget affect the lives of their audience? That story needs to be told through effective creative and consistent messaging.
Building a brand takes time.
A strong brand strategy should aim to have an impact beyond an ad campaign. It needs to have a vision that establishes an emotional connection to an audience with the ultimate goal of customer loyalty – those who wouldn’t think of patronizing the competition.
Harley-Davidson, for instance, has built up a loyalty so strong, its customers will get a tattoo of the company’s logo. Why? Because for years, Harley-Davidson has been consistent with their brand story and they have connected with their audience on an emotional level. Harley-Davidson customers don’t just buy their motorcycles, they value the brand.
A brand is an investment.
The energy and budget a company invests into building its brand will generate a return. The loyalty built by establishing the company’s value can prevent customers from shopping for a cheaper alternative, which means they may pay more for a product or service. Plus 94 percent of consumers said they would be highly likely to recommend a brand they were emotionally engaged with. Happy customers who become brand ambassadors are an asset to any company – and the ultimate goal in establishing a company.
To build your bottom line, start with your brand.