David Saba joins SWBR as Director, Public Relations
We’re excited to announce that David Saba has joined the SWBR team as Director, Public Relations.
Saba has 16 years of public relations experience in a wide variety of B2B and B2C industries — from technology to healthcare, consumer products to food management, celebrity PR to crisis management.
A gifted storyteller, Saba’s greatest attribute is his ability to think like a journalist, creating story pitches with clear and concise news angles that explain why the story is important to a reporter’s readership.
Saba has built up public relations departments into profit centers at two prior agencies in Philadelphia and Lehigh Valley. He creates press strategies for clients that accomplish business goals, and his tactics have secured coverage for clients in outlets like The New York Times, The Wall Street Journal, Sports Illustrated, CNBC and USA Today — just to name a few.
Saba resides in Bethlehem with his wife and daughter. He’s an avid collector of vintage video games and Japanese baseball cards.
Welcome to the team, David! We’re happy to have you.