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If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email team@swbrinc.com

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Tyler Welk

Media Director

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Buzzword Breakdown: Geofencing

Welcome to a new blog series here at SWBR called Buzzword Breakdown.

If you haven’t heard about the latest buzzword yet – here is a breakdown of what geofencing is. 

geofencing

What is geofencing?

By definition, geofencing is creating a virtual boundary around a geographic area. This boundary, known as a geofence, can be paired with a software application to trigger various pre-programmed actions using GPS, RFID, Wi-Fi, or cellular data. 

How does geofencing work?

Once a device is captured after entering the geofence, it is recorded into a pool of users. We then target that pool of users with digital ads, social media ads, or in-app ads, depending on the campaign. Keep in mind that individuals’ phones must have their location services turned on while they are in a specific location to be tagged. 

These digital boundaries can be built around a specific place of interest, whether that be your physical location, your competitor’s location or a conference center. The opportunities are endless. 

How do you use geofencing?

Geofencing is ideal for mobile campaigns. You can target specific locations for desktop campaigns but since geofencing uses GPS data, it’s more effective on mobile devices.

A great use of geofencing is event targeting. One of our previous clients Christie Medical tasked us with building campaigns to geofence three conference shows they were attending. The three conferences were in different cities: Boston, Cleveland, and Washington D.C. Each conference had different date ranges and being able to turn geo-fences on or off at any given time was a great advantage.

The first location was a conference in Boston and we geotargeted a two-mile radius around the Boston Convention and Exhibition Center. This captured users attending the conference and while they were at their hotels within the radius. The campaign targeted users on their mobile devices with Facebook ads. The ads highlighted the booth number and helped drive additional foot traffic to the client’s booth inside the convention center.

Is geofencing right for your business?

Geofencing has some great advantages, depending on your campaign needs. Geofencing drives increased mobile performance/traffic and additional mobile reach. You can target event locations during a specific date and time ranges. 

Get in touch with SWBR and we can discuss your campaign’s needs, goals and objectives. We put together custom campaigns specific to each client.

Tyler Welk

Media Director

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