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Got Talent?

Creative minds inquire within.

If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.

Advertising Design Intern

SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.

The requirements
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design

SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

516 Main Street
Bethlehem, PA 18018

Phone: 610.739.7264
Email: team@swbrinc.com

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Michael Mazewski

Senior Art Director

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Boost customer interactions with QR codes

Marketing today is all about fast information and easy access and the use of QR codes speeds up the accessibility of your information to your customer.

While QR codes are not new, they have regained popularity through the pandemic. They were used very effectively to give information to people at the door when businesses were closed, which has given them new traction in the marketplace.

QR CODES

They are also easier today for customers to engage with as the camera on most phones can scan them without the need to download an app for that. QR codes connect people to your product quickly and are being used in a variety of new ways. You can find them on billboards, web pages, mailers, posters, ads and even in TV commercials, as well as on promotional items such as T-shirts and frisbees.

You can monitor your campaign performance with a QR code, which embeds a unique URL into these square graphics. This makes your tracking more accurate by sending your audience to a specific location for key product information. There is no guesswork or uncertainty to what you were asking them to do.

Your audience can be directed to send emails and messages which support your campaign. Your QR code can provide directions to your business or location. But typically, the QR code will take you to a landing page or website for a product, service or event.

Promotions and discounts are frequently used by businesses to drive traffic. The easier you make it for your customer to make a purchase spontaneously the better the chance you have of closing the deal. Shoppers bounce around and if the QR code helps get them exactly to the product they’re looking for, it should increase your chances for more conversions.

Customization in appearance is also an option. You can add simple logos or even change the colors of the pixels and corners. Anything to grab the attention of your audience. And always make sure the QR code is large enough to be easily read.

For one of our clients, we created a series of QR codes that were customized with their logo and colorized to match their branding. They used these codes in various places to direct their customers to specific information and promotions.

Moving forward, consider using QR codes in your next marketing effort to increase your chances of connecting with your audience.

If you’re looking for ideas on how best to integrate QR codes into a campaign or need help with your marketing plan, Contact SWBR and move your company toward greater success.

Michael Mazewski

Senior Art Director

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