Considerations when deploying a digital marketing strategy
Ernie Thomas Stiegler
VP, Client Engagement
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Do you have an eye for design?
We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.
Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.
Full-time and freelance opportunities.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers.
Please include resume, salary history and portfolio when applying.
We are looking for a talented full-time Staff Writer to translate complex topics (technology, medical, industrial products, legal, finance) into regular pieces of compelling original content used in public relations, social media and sales initiatives.
Candidates should have the ability to work closely with engineers, software developers, product managers, and other subject-matter experts to understand products and services, identify story angles, and produce compelling copy that meets business goals. Technical writing experience is preferred.
Must be a prolific writer capable of understanding complex businesses and producing regular content (articles, blog copy, case studies) for a variety of industries.
We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits, and some really great co-workers.
Please include resume and portfolio (writing samples) when applying.
SWBR, a Lehigh Valley advertising, marketing and PR agency with nearly 50 years of creative and strategic excellence, was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for taking a different look at how a tool can help its customers.
SWBR was the recipient of the 2017 Star Award in the Social Media/Facebook category for the “Flying Plastic Welt Syndrome” video campaign. Created for tool brand Paslode and its 21˚ No-Debris Nailing System, SWBR led creative concept and strategy development; Digital Feast of Allentown produced the video. Paslode is a division of Illinois Tool Works, or ITW, and is headquartered in Glenview, Ill., a suburb of Chicago.
To illustrate the improved productivity and end user experience of Paslode’s 21˚ No-Debris Nailing System, SWBR anchored the campaign around a fictitious condition: “Flying Plastic Welt Syndrome.” The video was promoted via paid social posts on Facebook, Twitter and Instagram to reach a defined framer audience in 10 key markets across the United States.
“We’re honored to receive this award, and it’s a testament to the strategic and creative efforts that our team underwent to craft this highly effective campaign,” said Scott Friedman, SWBR president and COO. “We strive to create work that stands out; this campaign took a common problem for construction workers and put a fun spin on it.”
The CMA awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. Awards recognize companies, brands or individuals for marketing excellence with regional and national winners.
SWBR’s recognition by the CMA comes on the heels of being named a finalist for the 2017 Lehigh Valley Business award for Best Business (under 25 employees), and caps off a strong year of growth for the Lehigh Valley agency.