Facebook’s ‘paid online events’ can help your business
Digital Content Strategist
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If you’d like to join our talented staff, then we’d love to hear from you. To be considered for any of our available job openings, simply fill out the form below and submit your resume.
SWBR is looking for a creative intern who is a detail-oriented, problem-solver with a positive attitude. Join our team to work on a wide range of projects, do research and participate in brainstorms and ideations. You will assist our team to gain valuable, real-world experience. We need someone who can jump right in and help out wherever needed.
- Please upload your resume
- Reference link to your online portfolio in resume or cover letter
- Innovative ideas, sharp eye for layout and awareness of design trends
- Excellent verbal and written communication
- Eagerness to learn and help where needed
- Solid knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Adobe After Effects and video editing experience is a plus
- Currently enrolled as a junior or senior pursuing a bachelor’s degree related to advertising, marketing or design
SWBR is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
SWBR, a Lehigh Valley advertising, marketing and PR agency with nearly 50 years of creative and strategic excellence, was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for taking a different look at how a tool can help its customers.
SWBR was the recipient of the 2017 Star Award in the Social Media/Facebook category for the “Flying Plastic Welt Syndrome” video campaign. Created for tool brand Paslode and its 21˚ No-Debris Nailing System, SWBR led creative concept and strategy development; Digital Feast of Allentown produced the video. Paslode is a division of Illinois Tool Works, or ITW, and is headquartered in Glenview, Ill., a suburb of Chicago.
To illustrate the improved productivity and end user experience of Paslode’s 21˚ No-Debris Nailing System, SWBR anchored the campaign around a fictitious condition: “Flying Plastic Welt Syndrome.” The video was promoted via paid social posts on Facebook, Twitter and Instagram to reach a defined framer audience in 10 key markets across the United States.
“We’re honored to receive this award, and it’s a testament to the strategic and creative efforts that our team underwent to craft this highly effective campaign,” said Scott Friedman, SWBR president and COO. “We strive to create work that stands out; this campaign took a common problem for construction workers and put a fun spin on it.”
The CMA awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. Awards recognize companies, brands or individuals for marketing excellence with regional and national winners.
SWBR’s recognition by the CMA comes on the heels of being named a finalist for the 2017 Lehigh Valley Business award for Best Business (under 25 employees), and caps off a strong year of growth for the Lehigh Valley agency.