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Media Planner/Buyer

We are looking for an experienced Media Planner/Buyer to add to our talent base. If you love number crunching, are detail oriented and enjoy working with a variety of clients, we'd like to talk to you.

Your primary responsibilities will be to investigate and evaluate all appropriate media for both traditional and digital campaigns, develop and present plans to clients, implement buys and conduct follow-up research to measure effectiveness.

Ideal candidate has at least three years of experience, absolute competence in digital media and excels at establishing relationships with media reps and clients. B-to-B experience a plus, as well as knowledge of Advantage software system.

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Art Director

Do you possess an eye for design?

We are looking for an agency experienced Art Director to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. B-to-B experience a plus.

Applicants should have hands on experience in a fast paced, team environment with brand development, typography, color, web design and best practices, print production, and photography/video direction. Must be proficient in Adobe Creative Suite and familiar with wire-framing tools like Sketch and InVision. If you have the relevant education with an awareness of digital media and evolving platforms, you are the right candidate for the job.

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3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611

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Mike Walbert

VP, Strategic Communications

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Tool brand’s video campaign wins in 2017 Construction Marketing STAR Awards

SWBR, a Lehigh Valley advertising, marketing and PR agency with nearly 50 years of creative and strategic excellence, was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for taking a different look at how a tool can help its customers.

SWBR was the recipient of the 2017 Star Award in the Social Media/Facebook category for the “Flying Plastic Welt Syndrome” video campaign. Created for tool brand Paslode and its 21˚ No-Debris Nailing System, SWBR led creative concept and strategy development; Digital Feast of Allentown produced the video. Paslode is a division of Illinois Tool Works, or ITW, and is headquartered in Glenview, Ill., a suburb of Chicago.

To illustrate the improved productivity and end user experience of Paslode’s 21˚ No-Debris Nailing System, SWBR anchored the campaign around a fictitious condition: “Flying Plastic Welt Syndrome.” The video was promoted via paid social posts on Facebook, Twitter and Instagram to reach a defined framer audience in 10 key markets across the United States.

“We’re honored to receive this award, and it’s a testament to the strategic and creative efforts that our team underwent to craft this highly effective campaign,” said Scott Friedman, SWBR president and COO. “We strive to create work that stands out; this campaign took a common problem for construction workers and put a fun spin on it.”

The CMA awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. Awards recognize companies, brands or individuals for marketing excellence with regional and national winners.

SWBR’s recognition by the CMA comes on the heels of being named a finalist for the 2017 Lehigh Valley Business award for Best Business (under 25 employees), and caps off a strong year of growth for the Lehigh Valley agency.

Mike Walbert

VP, Strategic Communications

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