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National Penn

2015 FALL LOAN CAMPAIGN

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CHALLENGE

National Penn sought to obtain $50 million in closed loans with an end-of-the-year push.
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SOLUTION

Working side-by-side with the National Penn marketing team, we brought to life messaging and creative that targeted small business and personal loan prospects. Our comprehensive media plan spanned multiple platforms in the Lehigh Valley and Greater Philadelphia markets, including billboards, in-branch collateral, Pandora radio, print advertisements, digital banners and transit. We also supplied branch locations with support kits to maintain consistent messaging.

RESULTS

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National Penn closed its fall 2015 loan push by exceeding the aggressive $50 million goal. All told National Penn beat its goal by 10 percent, bringing in $55 million in new loans. This marked nearly a 25 percent increase in closed loans over the same time in 2014. Additionally, $100 million in prospective loans were added to the business pipeline.