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Mölnlycke Health Care

STOP PRESSURE ULCER PREVENTION DAY

CHALLENGE

As a leading manufacturer of wound care dressings, Mölnlycke Health Care products treat everything from surgical incisions and injuries to burns and diabetic foot ulcers. These products can even help prevent the formations of wounds, helping facilities reduce the incidence of pressure ulcers from 20 percent to near zero. This creates a significant savings for hospitals. The challenge was to educate hospitals through a webcast that instructed clinicians on how the effectiveness of their products are changing procedures for treating patients.
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SOLUTION

To raise awareness in the U.S., we promoted a webcast (that we helped design and produce) through an integrated campaign. We also launched an educational microsite (StopPressureUlcersNow.com) featuring a calculator that estimated the savings generated by proactively using this dressing as a prevention strategy. The webcast event was held in conjunction with Pressure Ulcer Prevention Day.


RESULTS

The results were spectacular as more than 1,200 clinicians registered for the webcast and dozens signed up on the microsite for regular updates.