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Christie Medical

CAMPAIGN SHINES LIGHT ON WEBINAR

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CHALLENGE

Christie Medical wanted to raise awareness for its new product by boosting attendance for its new webinar series “Shining the Light on Veins,” that highlighted its industry-leading vein visualization technology.
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SOLUTION

We developed and executed a streamlined digital campaign that tactically promoted the event to their target audience. Then we supplied the sales team with traditional marketing materials for additional customer outreach.
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RESULTS

We achieved a 100 percent increase in audience participation compared to the stated goals. We also far exceeded expectations for live online attendance and views of the session recording.