CAMPAIGN SHINES LIGHT ON WEBINAR
Christie Medical wanted to raise awareness for its new product by boosting attendance for its new webinar series “Shining the Light on Veins,” that highlighted its industry-leading vein visualization technology.
We developed and executed a streamlined digital campaign that tactically promoted the event to their target audience. Then we supplied the sales team with traditional marketing materials for additional customer outreach.
We achieved a 100 percent increase in audience participation compared to the stated goals. We also far exceeded expectations for live online attendance and views of the session recording.