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Christie Medical

NEW DESIGN STREAMLINES TRADE SHOW EXPERIENCE

CHALLENGE

Technology has improved the speed of communications, but nothing beats a handshake and a face-to-face conversation with a customer, which is why Christie Medical needed a solution to update its clunky, expensive booth that was inefficient for its regional trade shows and events.

SOLUTION

We redesigned and reinvented Christie’s booth presence, with a portable, two-side, reversible pop-up booth. This allowed for creative communication of multiple messages. The case for the booth turned into a podium that was wrapped with graphics. Table runners pulled the theme together.

RESULTS

We delivered a flexible, affordable trade show booth to support the sales team and improve the brand image of Christie Medical. This cost-effective booth will provide savings well into the future as it can be easily maintained and is scalable to fit multiple events and venues going forward.