Creative Briefs

SWB&R launches redesigned, responsive website for Arrow Fastener

SWB&R launches redesigned...

SWB&R recently launched a redesigned and fully responsive website for Arrow Fastener, providing the world-renowned fastening tool company with

Oct 24
 
SWB&R unveils new Splash website from Amerock

SWB&R unveils new Splash ...

SWB&R is proud to announce the launch of SplashByAmerock.com, a new creative venture with Amerock. The website highlights five

May 21
 
Dust off your branding tactics

Dust off your branding tactics

Spring is in full swing, and it’s time to dust off your branding tactics and improve your company’s

Apr 29
 
Are mobile devices distracting viewers?

Are mobile devices distracting...

Half of all cell phone owners use their devices while watching TV, according to a new study by

Aug 15

by Jeffrey Widmer

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Marketers need a digital strategy

Marketers need a digital strat...

Ninety percent of companies do not have an integrated digital marketing strategy, despite studies that show an increasing

Jun 21

by Jeffrey Widmer

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In ads we don’t always trust

In ads we don’t always trust

Most consumers believe editorial and word-of-mouth more than paid-space advertising. PR executives have known that for years. Now

Jun 19
 
Twitter expands tweets, media reach

Twitter expands tweets, media ...

Starting this week you can read snippets of articles or watch moments from TV shows like BET’s 106

Jun 14

by Jeffrey Widmer

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Smartphone users more likely to browse

Smartphone users more likely t...

Those people in your store with the mobile phones? They’re more likely to browse than buy. That’s the

Jun 12

by Jeffrey Widmer

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