Creative Briefs

staples for a staple gun
Mar 07

SWB&R wins Gold ADDY award for Arrow Fastener website

We’re pumped to announce SWB&R’s website design work for a world-renowned fastening tool company won a Gold ADDY last Friday from the American Advertising Federation of the Greater Lehigh Valley (AAFGLV).

The three-person panel selected SWB&R as a Gold ADDY winner in the Online/Interactive category (consumer website) for our work to completely overhaul, which was designed for customer convenience and created to be fully responsive across all platforms. The site was launched in October 2016.

“The Arrow Fastener marketing team gets as excited as we do about developing breakthrough ideas,” said Scott Friedman, President of SWB&R. “Winning a Gold ADDY together is an absolute thrill.”

The American Advertising Awards is the nation’s largest and most competitive ad creative contest; conducted annually by the AAF, it attracts more than 40,000 entries every year. It is a three-tiered national competition, recognizing the best forms of advertising from media of all types throughout the nation.

A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. This year’s panel also recognized as a “Judges Choice,” meaning it was one of their favorites of the night. To say we are thrilled is an understatement.

“It is always super exciting to get recognition for creating relevant digital work for collaborative clients who appreciate it,” said Tony Susi, SWB&R Art Director and the lead creative force on the website. “We enjoy the challenges of fun projects like these, but winning an ADDY just adds extra sprinkles on the cake.”

ADDY award-winning artwork from

Artwork from the Gold ADDY award-winning

ADDY districts

Winning Gold at the local level advances us to the second tier, where we will now face competition from New York, Pennsylvania, Maryland, New Jersey, Delaware and Washington, D.C. at the District 2 competition.

If our work proves to be “Gold-worthy” once again, we will then qualify for the third — and final tier — at the national stage in New Orleans on June 10.

We’ll keep our fingers crossed for two more. But until then, we’ll work this accomplishment into our office small talk, clean the award relentlessly and stare at it often, too.