SWB&R promotes Kratzke to lead digital marketing efforts
SWB&R promoted David Kratzke to Director of Digital Marketing, effective immediately.
In his new role, Dave will be responsible for the development and execution of digital user experience strategies for integrated communication campaigns, including user interface design, content strategy and creation, and reporting tactics.
Dave recently played a key role in delivering new websites and strategic lead-generating programs for clients such as Arrow Fastener, Daido Metal, Amerock and Bethlehem Catholic High School. Kratzke has been a team member of the Bethlehem agency since 2005, when he initially joined as a copywriter.
“Dave proactively developed an impressive digital marketing skill set and ultimately transformed himself into an expert,” said Scott Friedman, SWB&R President and Chief Operating Officer. “At the same time, he’s boosted our entire staff’s digital IQ and has led many significant client initiatives.”
Prior to SWB&R, Dave was Senior Marketing Manager at National Kitchen and Bath Association (NKBA) in Hackettstown, New Jersey. During his NKBA tenure, he helped develop national marketing and advertising programs, a variety of websites and the association’s quarterly magazine.
Dave began his professional career in journalism, working as a sports reporter for the Sun-Gazette in Williamsport, Pa.; assistant sports editor for the Cecil Whig in Elkton, Md.; and copy editor at The News-Press in Fort Myers, Fla.
Dave has a degree in mass communication from Lycoming College in Williamsport, Pa. He resides in Bangor, Pa.