skip to navigation

Let’s chat.

We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

  • Upload RFQ
    Drop files here or

Got talent?

Art Director

Do you possess an eye for design?
We are looking for an agency experienced Art Director to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. B-to-b experience a plus.

Applicants should have hands on experience in a fast paced, team environment with brand development, typography, color, web design and best practices, print production, and photography/video direction. Must be proficient in Adobe Creative Suite and familiar with wire-framing tools like Sketch and InVision. If you have the relevant education with an awareness of digital media and evolving platforms, you are the right candidate for the job.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and, most importantly, some really great co-workers.

Please upload your resume along with salary history and your portfolio and/or website link.

  • Resume
    Drop files here or

Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

See Map

Christie Medical

Christie Medical

The Challenge

Launch Christie Medical’s vein visualization product – VeinViewer – as a market-leading solution into a climate featuring competitors with inferior products but larger sales forces.

The Solution

With clinical data to support it, we leveraged VeinViewer’s superior technology to gain market share. We focused on a key benefit of reduced cost savings for hospitals with fewer failed stick attempts and PICC lines placed due to difficult venous access (DVA). We also highlighted the improved patient experience from the time saved in treatment with increased first stick success.

Christie Medical

The Approach

Our Three Process Principle

Creative

Creative

  • Direct Marketing
  • Email Marketing
  • Social Media
  • Trade Show Marketing

You have to see it in action to believe it. That’s why we shot eye-catching photography of the VeinViewer product. These images caught the attention of nurses and clinicians, as VeinViewer enables them to identify more venous access options to make informed decisions.

Strategic

Strategic

  • Product Launch
  • Integrated Campaigns

Our integrated media plan used multiple channels to create a web of touch points to reach our primary audience. From promotion of a continuing education credit opportunities via trade show support and a webinars to engaging prospects with direct mail, email blasts and sponsored social content, we reached a broad audience.

Analytic

Analytic

  • Lead Generation
  • Analytics

Social media proved to be a great vehicle or the VeinViewer message, as LinkedIn provided great access to nursing professionals. Using LinkedIn sponsored post, we were able to generate a phenomenal average click-through rate of 1.299 percent in only a one-month window. And overall engagement was strong as well, with an average engagement of 2.66 percent

The Results

Since working with us, Christie Medical’s qualified leads from primary sources (trade show, website, webinars) increased while simultaneously achieving a lower individual cost per lead. And sales increased in primary (Hospital) and secondary (Outpatient Surgery, Aesthetics, Home Care) markets.

Christie Medical