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Let’s chat.

We welcome the opportunity.

We’re glad you found us. Now let’s talk about how we can help more of your prospects find you too. Please give us a few basic details and we promise to get back to you quickly. Thank you!

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Got talent?

Art Director

Do you have an eye for design?

We are looking for a creative Art Director with agency experience to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences. Candidates should have hands-on experience in a fast-paced, team environment with brand development, campaign creation, web design and best practices, print/digital production as well as photography/video direction.

Must be proficient in Adobe Creative Suite and possess excellent typography, color and design skills. B-to-B experience, awareness of digital media and evolving platforms, familiarity with wire-framing tools, video editing and photography experience are all a plus.

We offer competitive salaries, 401(k), profit sharing, comprehensive health benefits and some really great co-workers

Please include resume, salary history and portfolio when applying.

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Meet With Us

Feel free to swing by.

We’re excited to get to know you better, see if we’re a good match for one another, and if all goes well, maybe we can take this relationship to the next level.

3865 Adler Place | Bethlehem, PA 18017
phone 610.866.0611
email swbr@swbrinc.com

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Christie Medical

Christie Medical

The Challenge

Launch Christie Medical’s vein visualization product – VeinViewer – as a market-leading solution into a climate featuring competitors with inferior products but larger sales forces.

The Solution

With clinical data to support it, we leveraged VeinViewer’s superior technology to gain market share. We focused on a key benefit of reduced cost savings for hospitals with fewer failed stick attempts and PICC lines placed due to difficult venous access (DVA). We also highlighted the improved patient experience from the time saved in treatment with increased first stick success.

Christie Medical

The Approach

Our Three Process Principle

Creative

Creative

  • Direct Marketing
  • Email Marketing
  • Social Media
  • Trade Show Marketing

You have to see it in action to believe it. That’s why we shot eye-catching photography of the VeinViewer product. These images caught the attention of nurses and clinicians, as VeinViewer enables them to identify more venous access options to make informed decisions.

Strategic

Strategic

  • Product Launch
  • Integrated Campaigns

Our integrated media plan used multiple channels to create a web of touch points to reach our primary audience. From promotion of a continuing education credit opportunities via trade show support and a webinars to engaging prospects with direct mail, email blasts and sponsored social content, we reached a broad audience.

Analytic

Analytic

  • Lead Generation
  • Analytics

Social media proved to be a great vehicle or the VeinViewer message, as LinkedIn provided great access to nursing professionals. Using LinkedIn sponsored post, we were able to generate a phenomenal average click-through rate of 1.299 percent in only a one-month window. And overall engagement was strong as well, with an average engagement of 2.66 percent

The Results

Since working with us, Christie Medical’s qualified leads from primary sources (trade show, website, webinars) increased while simultaneously achieving a lower individual cost per lead. And sales increased in primary (Hospital) and secondary (Outpatient Surgery, Aesthetics, Home Care) markets.

Christie Medical