Leadership

One dynamic team

Top bananas. Head honchos. Big cheeses. No matter what you call them, our savvy leadership team excels in B2B advertising, marketing and public relations solutions — and their confidence and expertise keeps our compass set toward success. Take their strategic vision combined with a talented staff bursting at the seams with enthusiasm and creativity (if we do say so ourselves), and you have the right mix of brainpower and know-how to deliver the big ideas you need to boost your brand identity and push your business into the spotlight.

Ernie Stiegler leadership photo

CEO

For more than 35 years, Ernie has built brands and marketed products for clients in local and global markets. He’s a straight shooter, a strong leader and his sincere approach to meeting clients’ objectives has forged many solid relationships. His innovative vision has led clients to great successes, but it’s also helped swb&r grow into a nationally recognized B2B agency. That’s the result of working with a former United States Marine who knows how to get things done. Semper Fi!!

Ernie Stiegler
Scott Friedman President COO SWB&R

President, COO

Following a decade in NYC at two prominent ad agencies leading such iconic brands as IBM and Continental Airlines, Scott joined swb&r and has been spearheading the agency’s strategic process ever since. Scott has a deep passion for marketing, is obsessed with client satisfaction and he’s a diehard Phillies, Eagles and Flyers fan.

Scott Friedman
Tom Roth leadership photo

Consultant

As a former Rutgers University basketball player and a one-time assistant coach at Lehigh University while completing his MBA, Tom has served as the point man on many high-profile accounts. He’s also drawn up more than a few winning formulas to help clients exceed their sales goals. With more than 25 years of high-tech marketing experience on his resume, Tom offers invaluable knowledge and insight to every one of our clients.

Tom Roth
Dan Wells Consultant SWB&R

Consultant & Former Chairman

Dan served as agency chairman from 1991 to 2005, and continues to serve on our advisory board. Since retiring he has conducted research-based brand positioning studies and developed marketing plans for corporations and not-for-profit organizations. During his tenure as chairman, Dan represented swb&r at the American Association of Advertising Agencies (AAAA) and served on its agency management committee. Prior to joining the agency he held senior marketing positions with Binney & Smith, now Crayola®, Gillette and Warner-Lambert.

Dan Wells