leadership

Husbands, wives, parents, grandparents, coaches, sports nuts, boxers, wrestlers, artists, mountain bikers, chefs, and a whole host of other things – they’re all aboard the U.S.S swb&r. Take a look at the people who captain this exciting group.

ernie stiegler

Partner/CEO
Honesty, Integrity and strong leadership skills. What else would you expect from a former United States Marine? Ernie advocates a sincere and forthright approach to advertising (something he picked up at the University of Maryland) and has been an integral part of our success since 1975. Semper Fi!

tom roth

Partner
As a former Rutgers University basketball player, Tom has served as the point man on many high profile accounts. With over 20 years of high-tech marketing experience on his resume, Tom brings invaluable knowledge and insight to every one of our clients.

scott friedman

President, Chief Operating Officer
Quick! Who played right field for the 1980 Phillies? If you wanna’ know about baseball, Scott’s your man. And as our faithful President, he also knows a little about the strategic process. After all, he learned from the best while working at some of the biggest and best agencies in New York. (P.S. It was Bake McBride.)

deb drake

Vice President, Media Director
We all know that West Virginia produces a lot of our nation’s coal and lumber. But, apparently it produces some pretty good Media Directors too. Since arriving from the Mountain State in 1996, Deb has built quite a reputation as a tough negotiator, treating her clients’ budgets like her own.

donna sinko

Vice President, Print and Interactive Production
As the former owner of a sports bar, Donna knows how to handle pressure. And as one of the longest tenured swb&r staffers, she has faced plenty of it over the years. Whether you’re producing a single print ad, complex web site or multi-part mailing, Donna knows how to get things done on time and within budget. Period.

alan zerbe

Senior Vice President, Executive Creative Director
Good creative should be unexpected, relevant and likeable. That’s Alan’s mantra. And he’s been upholding it for over 20 years while working on Corning, Black & Decker, FILA, Mack Trucks and Crayola. An avid basketball fan, Alan enjoys teaching the finer points of the game to his three daughters.

rick giamportone

Vice President, Account Services
Whether it’s on the slopes or at the office, Rick brings his energetic and fun-loving personality to everything he does. A graduate of the University of Pennsylvania and the Wharton School of Business, Rick believes that great relationships help grow brands just as much as great creative.

henry raab

Vice President, Public Relations
Spend just five minutes with Henry and you’ll know why clients and coworkers love to work with him. To know Henry is to love him, and with over 30 years of experience working at some of the country’s premier Public Relations firms, you’re gonna’ love what he can do for your brand.

larry feldman

Vice President, Finance
Larry Feldman joined us in 1984 and within four years, had worked his way up to Vice President of Finance where he remains today. Over the years his incredible work ethic has done wonders for the agency and he hopes that one day he will be rewarded by seeing his beloved Philadelphia Eagles win the Super Bowl.

donna kopes

Manager, Office Services
Donna used to work at Burger King’s corporate HQ, but now wears a crown of a different sort. Donna is our Human Resources queen and is also responsible for the agency’s day-to-day operations. A big fan of the Oakland Raiders, Donna can be heard every September telling everyone “this is the year”.