case studies

hayes fully integrated brand campaign

To better inform hospital decision-makers about this health technology assessment company, a little reconstructive surgery was performed on their logo and slogan. We then created an integrated campaign consisting of print advertising, direct mail, public relations and trade show communications. Since its launch, sales have progressed rapidly and the sales force has found it easier to get appointments — proving that the recuperative powers of an integrated brand campaign are simply astonishing.

crayola classroom advertising campaign

While planning this campaign, we felt that we needed to get back to basics. We recommended that every ad be photographed in real classrooms to capture the magic of learning. We also decided to visually pump up the Crayola® identity into our communications. The results were dramatic. We produced a campaign with four new ads that pulled a whopping 67% more website visits, a 60% increase in product sample requests and higher than expected sales for all promoted products.

medex product/image campaign

How do you inject physicians, nurses, hospital administrators and alternate care facilities with greater awareness for your brand? By showing them that when they are fighting to keep a patient alive, the medical devices you use can often make a big difference. This advertising and direct mail campaign featured healthcare workers across the continuum of care and helped establish Medex as a major player.

mack dynamic collateral

Reality TV. One can argue about its entertainment value as well as its cultural impact on American culture. But, there’s no question about what it can do for an American corporate icon. The Bulldog Reality TV Brochure spoofed the reality TV craze and starred the Mack bulldog. The results? Well, lets just say the ratings were huge. It registered a million media impressions and the video portion of the campaign was picked up in all major media markets.

dewalt 36 volt launch

Not too long ago DEWALT asked us to hammer home the benefits of their new 36V cordless line over corded products. Under the message “The Power of Corded Without the Cord”, we developed a highly-integrated marketing program that included trade ads, a microsite, an e-mail blast and in-store merchandising. The results were electric. The e-mail campaign had the highest open rate in DEWALT history and the microsite received more traffic than any previous DEWALT site.